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Delphine Marie MichaudDM

Delphine Marie Michaud

Marketplace Expert | Ex Leroy Merlin & La Redoute

€550/day
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Delphine Marie

Specializing in marketplace integration and seller performance.

My focus: Marketplace integrations, product listing optimization, and seller performance in France and Europe.

What I've done:
  • Marketplace portfolio of +€20M GMV atLeroy Merlin.
  • Conversion rate optimization forLa RedouteReunion and Mauritius (+18% conversion).
  • Onboarding and automation of international sellers on French marketplaces via **Base.com**.
  • E-merchandising forKiko Milano, Etam, Monoprix, Jules(Ghanty Group).
  • Partnerships withLeroy Merlin, Conforama, La Redoute, Kaufland, Carrefour, But, Vente Uniqueand many other French marketplaces.

What I can do for you:
  • **Marketplace Integration and Optimization**: Mirakl, Leroy Merlin, Cdiscount, Fnac/Darty, Conforama, etc.
  • **Product Listing Audit and Optimization**: content, titles, visuals, scoring
*Market Entry Strategyfor French and European marketplaces
  • **Seller Performance**: buy box, pricing, catalog, feeds

Bilingual French/English. France, Reunion, Mauritius, European markets.

Shall we discuss your project? 😊
  • English

    Native or bilingual

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • La Redoute Ile Maurice
    E-commerce Consultant (CRO, UX)
    E-COMMERCE
    June 2026 - Today (2 months)
    Bordeaux, France
    • Strategic management of the relaunch of the Mauritian market for La Redoute
    • Comprehensive diagnosis of critical invisible blockers for the customer (tracking, conversion, categorization)
    • Prioritized roadmap and technical coordination with the development agency
    • Definition of CRO/UX positioning adapted to the Mauritian market, benchmarked on the La Redoute network
    Retail E-commerce Growth Strategy e-merchandising Growth Strategies
  • gosynaps (Solution d'enrichissement catalogue par IA)
    CSM Marketplace Consultant
    E-COMMERCE
    May 2026 - Today (3 months)
    Bordeaux, France
    • Catalog quality management for high-volume sellers (150,000+ SKUs) distributed across 15+ marketplaces simultaneously (Amazon, Leroy Merlin, But, Conforama, Maisons du Monde, Kaufland, etc.)
    • Expertise in AI enrichment feeds - validation of product attributes, control of taxonomic consistency, optimization of automatic listing rates
    • Identification and resolution of recurring technical blockers: feed desynchronization, missing mandatory attributes, cross-platform categorization errors
    • Management of Weekly Business Reviews (WBR) - monitoring catalog KPIs, prioritizing corrective actions, strategic recommendations to sellers
    • Development and management of strategic partnerships with marketplaces in Europe
    • Operational interface between sellers, Synaps technical teams, and marketplaces
    • Active contribution to the continuous improvement of the solution - reporting complex use cases to refine AI enrichment models
    Marketplace Management (Mirakl, Amazon, etc.) Feed Optimization Mirakl Leroy Merlin AI Automation
  • Laniakea Direct SAS
    Leroy Merlin Marketplace Consultant (Short Mission)
    E-COMMERCE
    May 2026 - June 2026 (1 month)
    Bordeaux, France
    • Audit and complete catalog optimization for a third-party seller on the Leroy Merlin marketplace
    • Analysis based on internal knowledge of the scoring algorithm, completeness rules, and platform-specific SEO
    • Prioritized strategic recommendations and direct implementation of changes
    Marketplace Management (Mirakl, Amazon, etc.) Marketplace Expert Leroy Merlin SEO Mirakl

Recommendations

Justine B.JB
Mathilde F.MF
Alexandre BeltranAB
+1
Justine B. and 3 other people have recommended Delphine Marie

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Education

  • Master International Marketing, Ecommerce and Data Analytics
    University of Roehampton
  • Bachelor Business Management
    TAFE Curtin Australia
    2014

Certifications

  • CRO/UX Training
    SDLV
    2024
    Conversion Rate Optimization CRO User Experience Design UI/UX Design User Journey E-commerce E-commerce Store
  • Generative AI in E-commerce
    Udemy
    2024
    Artificial Intelligence E-commerce E-commerce Site Creation

Skill set

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