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Delphine LefetzDL

Delphine Lefetz

Editorial Strategy, SEO & Expert Content

€460/day
Bastia, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Delphine

I help companies, media outlets, and support organizations structure and optimize their content to make it a true lever for visibility, clarity, and conversion.

As an expert in editorial strategy, SEO, and expert content, I have been working for over 20 years in **demanding B2B environments**, often on complex, technical, or sensitive subjects.

I support organizations that need reliable, educational, and customer-oriented content: entrepreneurship, B2B services, training, fintech, legaltech, executive coaching, institutional environments.

My missions include, but are not limited to:
  • Editorial strategy;
  • Creation or redesign of sections;
  • Writing and optimizing expert SEO content;
  • Improving strategic pages;
  • Reworking existing content;
  • Designing briefs;
  • Optimizing editorial workflows.
I also integrateAI into editorial processesto ensure reliable production, streamline work stages, and increase efficiency without compromising quality.

I can assist with identifying **AI-assisted tasks**, designing prompts or agents, improving research, structuring, rewriting, and updating phases, as well as humanizing AI-generated content.

My goal: more robust, better-structured, and higher-performing content, with smoother and more sustainable editorial processes.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Bpifrance
    Editorial Consultant & SEO Writer
    PUBLIC SECTOR
    May 2021 - Today (5 years and 1 month)
    Paris, France
    Freelance intervention on structuring, optimizing, and evolving editorial systems with high volume, intended forentrepreneursand **project leaders**.

    I support Bpifrance on issues of **editorial quality**, readability, content consistency, and **reliability of updates**, in an environment with **high informational and regulatory demands**.

    My role includes, but is not limited to:

    • Restructuring and optimizing existing content to improve its clarity, consistency, and large-scale usability;
    • Streamlining methods for updating and enriching content in an evolving regulatory context;
    • Contributing to the improvement of user journeys and the clarification of information on topics related to entrepreneurship and business creation;
    • Working on content production and maintenance methods to ensure reliable updates over time and streamline editorial workflows.
    This mission is part of a logic ofcontinuous improvementof the editorial ecosystem, at the interface between content issues, production organization, and information quality.
    Editorial Strategy Workflow SEO Writing Content Optimization Editorial Project Management
  • LiveMentor
    Mentor for Entrepreneurs - Web Writing, SEO, AI & Automation
    EDUCATION AND E-LEARNING
    March 2022 - Today (4 years and 3 months)
    Paris, France
    Mentor at LiveMentor for 4 years, I have supported over 250 learners, primarily project leaders and entrepreneurs in the launch, structuring, or development phase.

    I address issues of web writing, copywriting, SEO, digital visibility, social media, AI, and automation, with a pedagogical, pragmatic, and action-oriented approach.

    My role involves helping learners to:

    • Clarify their positioning, offer, and messages;
    • Improve their web writing and copywriting to better showcase their business;
    • Structure their content and SEO strategy to develop their visibility;
    • Use social media more coherently and effectively;
    • Identify practical uses of AI to produce, organize, or optimize certain tasks;
    • Integrate automation and no-code tools where they save time and simplify operations.

    This support aims to make entrepreneurs more autonomous, clearer in their communication, and more effective in structuring their business.
    AI Training AI Integration in Processes AI Automation Executive Coaching Entrepreneur Coaching
  • DLC PROD
    Founder – Entrepreneurial Activity
    CONSULTING AND AUDITS
    November 2020 - Today (5 years and 7 months)
    Creation and development of my own entrepreneurial activity.

    This experience has given me direct insight into the challenges entrepreneurs face daily: structuring their business, clarifying their offer, organizing their work, choosing the right tools, visibility, and seeking efficiency in often constrained contexts.

    It now informs my support for project leaders, particularly on content, communication, AI, automation, and structuring issues.
    Entrepreneurship

Recommendations

MM
Anne QuemeraisAQ
FU
Mohamed Mahjoubi and 2 other people have recommended Delphine

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Education

  • Master Strategy & Management
    Sup de Pub
    2005
    M1 - Responsable de communication option Régies & Stratégie des Médias
  • Law Degree
    Faculté Jules Vernes
    1993

Certifications

  • AI & No Code
    Livementor
    2025
    Automation Plan Design Business Process Automation AI Automation Sales Process Automation Task Automation Workflow Structuring Administrative Process Automation

Skill set

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