About Delphine
- I define your editorial charter, by discussing with you and your teams. Built to measure and together, it is unique.
- I develop an editorial strategy that reflects you. It takes into account your needs, desires, highlights... and translates into a clear editorial calendar.
- I audit your website and provide you with optimization areas and best practices!
- I write original, value-added content that meets your strategic challenges.
- I proofread, correct, and rewrite your web texts.
- I relay your content.
- I measure the effectiveness of each content through analytics.
French
Native or bilingual
Experience
- FreelanceEditorial Strategy, Writing, SEO, Community ManagementPUBLISHINGJanuary 2019 - Today (7 years and 7 months)Paris, FranceDevelopment of 360° web & print editorial strategies.Writing of various content: web page, blog post, email marketing, marketing and sales documents, financial analysis, newsletter, infographic, white paper, press release...Proofreading, correction, and rewriting of articles, sales brochures, emails...Validation of key expressions to work on to improve natural referencing (positioning, know-how, objective, competition).SEO optimization of existing and future content.Strategy for social relays and community management.
- SpaEtcConcept Developer/Writer, SEO, Community ManagementHEALTH AND WELLNESSApril 2010 - Today (16 years and 3 months)Paris, FranceEditorial strategy, writing and blog management.SEO and netlinking.Company development.SpaEtc is connecting people to the best spas, etc. Selective and Direct, SpaEtc is the premium beauty & wellness guide, and the partner of the best spas, institutes, salons, barbershops, thalassotherapy centers... in France.
- Terra Bien EtreCo-founder, Web & Print Content ProductionE-COMMERCESeptember 2004 - April 2010 (5 years and 7 months)Paris, FranceProduction team management.Writing content (Web & Print), press releases, press kits, marketing and sales materials.SEO and web partnerships.E-commerce strategy.Creation of the 1st beauty & wellness voucher and network development.Company management.
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Certifications
- Natural Referencing (SEO) and Brand ContentCNAM2020
- Marketing and Social NetworksCNAM2019