Freelancer profile translated to English.
Back to original languageAbout Delphine
After several years in a B2B fintech scale-up, I built a hybrid role from scratch between product marketing and partnership development, including a catalog of 100 services to help banks retain their individual and professional customers.
What defines me: structuring where there is no framework yet, seeking market insights, and working closely with clients and teams.
Specifically, I can help with:
- 🎯 Product Marketing & Tech Partnerships: go-to-market, positioning, sales enablement, structuring partner offers
- ✍️ B2B Content Creation: client cases, newsletters, landing pages
- 🗂️ Notion Structuring: workspaces and templates for marketing teams
French
Native or bilingual
English
Fluent
Can work on-site
Paris 12e Arrondissement (up to 20km)
Experience
- WizbiiHEAD OF OFFER & PRODUCT MARKETINGSOFTWARE PUBLISHINGJanuary 2023 - August 2025 (2 years and 7 months)Paris, France
- Defined and managed the annual offer strategy (positioning, pricing, GTM): +40% gross margin through redesign of packaging and partner business models.
- Deployed the Seniors platform Go-to-Market in 3 months on a constrained budget (MVP): positioning, messaging, and Sales activation. 70% of sign-ups out of 100 testers and 2 client projects engaged.
- Recruited and structured a team of 3: Notion onboarding, OKRs, training. Enhanced execution capacity, reached 100 partner offers.
- Designed pricing simulator and competitive analyses to accelerate Sales and Partnership negotiations.
- WizbiiB2B PARTNERSHIPS & PRODUCT MARKETING OFFICERSOFTWARE PUBLISHINGJanuary 2021 - January 2023 (2 years)Paris, France
- Structured the partnership function from scratch (8 processes, pipeline, CRM): from 20 to 60 offers, transactional relationship → strategic ecosystem.
- Designed the Sales Enablement kit (service sheets, segmented arguments, sales presentations). Sales cycle reduced by 50%.
- Repositioned offer through segmentation, personas, market research, user surveys: upsold 2 major clients to a multi-plan platform.
- Implemented a structured feedback loop (monitoring, field feedback, product tracking) on Notion
- WizbiiMARKETING OFFICERSOFTWARE PUBLISHINGNovember 2019 - January 2021 (1 year and 2 months)
- Managed the GTM for the B2C WIZBII Drive launch
- Contributed to the deployment of 7 B2B SaaS platforms.
- Created the first sales catalog (+20 services in 6 months) and automated monthly client reporting (saved 20 hours/month).
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Education
- MASTER OF SCIENCE IN MARKETINGDublin Business School, Ireland2019
- MASTER 2 BRAND MARKETING MANAGEMENTISEG Digital Marketing & Communication School, Nantes2018
Certifications
- Mastering the Art of NegotiationPollen2024