About Delphine
Spanish
Conversational
English
Conversational
French
Native or bilingual
Experience
- Wording conseilContent Strategist - Project ManagerPRESS AND MEDIASeptember 2023 - Today (2 years and 11 months)Paris, France🔸Digital Project Management📆 - Planning and Execution: responsible for planning and implementing strategic #communication projects,👥 - Internal and External Collaboration: close collaboration with various teams (artistic direction and marketing team) to ensure a clear understanding of objectives and expectations, thus guaranteeing results aligned with clients' strategic visions,🌟 - Innovation and #Strategy: bringing innovative ideas and creative strategies to continuously improve offerings and services, while keeping an eye on current market trends,💡 - Implementation of personal branding strategies to help brands develop their digital identity (definition of key messages, values, and strategy, brand vision development...),🎨 - Collaboration in creating distinctive and impactful visual identities to engage the target audience (graphic design and art direction),🔍 - #SEO Content Strategy to improve brands' online visibility (keywords, understanding user search intent, current trends by sector...),✍️ - Strategic #Copywriting and #Storytelling: creating engaging narratives aligned with the brand's overall identity, communicating values to encourage engagement and conversion,🔹 Community Management📱 - Social Media Management: responsible for creating, planning, and publishing content on various social platforms,📊 - Analysis and Reporting: monitoring and analyzing social media communication performance, using this data to refine strategies and improve engagement.🔹 Personal Branding and Brand Branding🚀- Deployment of the founder's brand identity and distinctiveness through social media, articles, and targeted strategies.
- TrusttEditorial ManagerPRESS AND MEDIAJune 2020 - August 2023 (3 years and 3 months)Paris, FranceSpecialization B2B and B2C (cosmetics, wellness, nutrition, baby, tech)WEB MARKETING CONTENT STRATEGY- Design an innovative brand content strategy,- Design a web editorial strategy to attract and retain B2B clients,- Create and manage innovative and creative multimedia content for brands,- Develop strategies based on target audiences and media types (SEO articles, emailing, white papers, brochures, ads, video content, interviews, scripts, storytelling...),- Gather product information and create a content repository,- Ensure consistency across various online communication media,- Conduct competitive analysis, monitor developments in storytelling and communication,- Develop e-influence and e-reputation strategy with the social media manager,IMPLEMENTATION OF CONTENT MARKETING ACTIONS- Assemble editorial teams (testing, recruitment, interviews),- Participate in and facilitate internal brainstorming sessions- Implement and manage editorial projects- Maintain relationships with brands for briefs, writing sponsored articles, and their publication- Write recommendations in response to client briefs- Create editorial processes (production capacity, strategic planning...)- Supervise interns and apprentices- Approve press kits and all editorial content,- Produce or have marketing content produced: emails, brochures, blogs, e-magazines, documentation, user stories, videos, and other visuals,- Ensure content updates,- Design the content for call-to-actions in acquisition and/or visibility campaigns,- Ensure that content writing aligns with other marketing actions, including SEO strategy (traffic management),- Oversee SEO editorial planning,- Write press kits and press releases.
- Festival Django ReinhardtCoordinatorCULTURESeptember 2019 - Today (6 years and 11 months)Fontainebleau, FranceMissions- Social media management, design of web materials- Coordination of non-festival events- Implementation and monitoring of an overall backward planning- Link and liaison between different teams: organizational team, Board of Directors, department heads, programming team- Organization and facilitation of meetings, as well as writing and distribution of minutes- Writing of the festival's technical file in conjunction with the Technical Manager- Budget monitoring in conjunction with the administrator and treasurer- Logistics monitoring for partnership implementation- Grant monitoring- Writing of reports in conjunction with the festival teams- Project administration
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Education
- Master's Degree "Intercultural Exchange Engineering / Marketing"Sorbonne University, Paris 32013ingénierie des échanges interculturels Institut de la Communication et des médias (Paris 3, Sorbonne). Développement d'un projet de recherche: "éducation interculturelle aux médias numériques" (échanges pédagogiques dans les écoles francophones) (mention TB) - Major de promo Préparation thèse "éducation interculturelle au numérique" Communication 360° La stratégie de communication Le Mix-Communication Stratégies médias et média planning Relations publiques Évaluation des actions de communication Marketing digital Référencement naturel et liens sponsorisés Médias sociaux et BtoB Publicité sur web & mobile Stratégie e-CRM - Mobile Marketing E-réputation et gestion des crises onlineSpécialisations sectorielles Le marché du luxe Le marché des services numériques Personal Branding Construire son image personnelle en ligne et IRL (dans la vraie vie) Publier pour exister Veiller sur son e-réputation
- Master's Degree in Information, Communication, MarketingICOMTEC (Institute of Communication and Digital Technologies - IAE of Poitiers)2000Réalisation de plan de communication interne / externe, marketing digital, création d'évènement, gestion et coordination d'équipe, identité visuelle, rédaction des communiqués et dossier de presse, mise en place des stratégies de communication, community management, suivi de développement de projets transmédia, animation éditoriale, newsletter, conception et production de contenus web, rédaction d'articles SEO, promotion et suivi d'artistes. Concevoir et mettre en œuvre la stratégie de communication de l’organisation Exploiter des technologies de l’information Réaliser les supports et produits de communication écrits, visuels, et audiovisuels Concevoir un magazine professionnel, écrire des articles journalistiques Développer un réseau de partenaires