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Delphine F.DF

Delphine F.

Content Strategy | Editorial Charter B2B/B2C

€550/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Delphine

✨ I help brands, events, and companies find a clear, consistent editorial voice that is true to their values.
My role: to design and deploy editorial charters, tones of voice, and multi-platform content that create recognition and impact.
20 years of experience with major accounts (insurance, tech, events, luxury) have taught me one thing: behind every company lies a unique voice, which just needs to be helped to emerge.

👉 My support covers the entire editorial cycle:

🎯 Editorial Strategy
Define a strategy aligned with your objectives and audience expectations
Build a clear and differentiating editorial identity

✍️ Editorial Guidelines and Charters
Develop editorial guidelines that embody your DNA
Design concrete charters (tone, lexical fields, language rules) illustrated with written examples

📅 Management and Content
Create coherent, flexible, and high-performing editorial calendars
Produce reference content: articles, newsletters, LinkedIn posts, guides, educational materials

🔎 Audit and Benchmark
Analyze the existing situation to lay solid foundations
Conduct sector-specific and inspiring benchmarks

👥 Clients Supported
Major accounts and international organizations (banking, insurance, energy, tech, media, public institutions)
Professional and public events: more than a dozen international assignments (culture, luxury, photography, industry, innovation, supply chain, security, boating…)
Editorial and communication agencies: assignments carried out directly or in partnership

🌱 My conviction: an editorial strategy is not just a facade. It is a strategic lever to express your uniqueness, inspire confidence, and foster lasting relationships with your communities.
  • English

    Fluent

  • German

    Fluent

  • Spanish

    Basic

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Plusieurs agences éditoriales grands comptes
    Editorial Strategy
    DIGITAL AND IT
    January 2020 - Today (6 years and 5 months)
    Development of editorial charters for clients of these agencies:

    - Events: RX France, Pollutec, MIPIM, MIPCOM, Mondial du Batiment (Batimat), Renodays, WNE, Salon de la Photo, Cannes Yacht Festival, etc.
    - Banking and Insurance: Gan & Groupama Vie / Patrimoine, Crédit Agricole IDF, AXA Partners, CA Immobilier, La Poste La Station,
    - Networks: Observatoire de la Franchise
    - Tech: BPE Deeptech, Alma, Netwo,
    - Travel: Accor, Campanile & Louvre Hotel, Open Tours,
    - Major Retail: Conforama, Devred, Tarkett,
    - Training: Incitu, Ipera and Université du Domicile
    - Industry and Energy: Primagaz, Procelys, Toyota, Arkema
    - Institutions: ADEME, ANRS, Interfel
    Content Marketing Editorial Strategy Editorial Charter
  • GenerationVoyage
    Production of Tourism and Lifestyle Content
    TRAVEL AND TOURISM
    January 2024 - Today (2 years and 5 months)
    📌 CONTEXT
    A media outlet specializing in travel and tourism wanted to enrich its general public content to strengthen its organic audience and offer practical, inspiring, and SEO-friendly guides.
    🛠️ MISSION
    Write in-depth articles, guides, and travel inspirations, adapting the tone according to destinations and themes.
    Optimize content for natural referencing (SEO) to capture new audiences.
    Produce content with high editorial added value: comprehensive guides, listicles, practical dossiers.
    ✨ RESULT
    Articles read by tens of thousands of travelers, contributing to the media's notoriety and editorial authority.
    A style that is informative, engaging, and accessible, fostering audience loyalty.
    Recognized expertise in tourism and lifestyle writing, easily reusable for other B2C sectors.
    Digital Communication Web Writing Content Marketing
  • Be API
    Communication Strategy and Content Strategy for the Agency
    DIGITAL AND IT
    January 2019 - July 2021 (2 years and 6 months)
    External communication strategy: audit and recommendations
    Content strategy: editorial line
    Redesign of the internal site: structure and content production, particularly blog and newsletter
    Internal communication: audit, recommendations
    Be API is the leading WordPress digital agency in France
    Communication Strategy Editorial Strategy Web Writing

Recommendations

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Yann Frotin and 1 other person have recommended Delphine

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Education

  • Master in Communication and Marketing
    Sciences Po Paris
    2003

Skill set

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