Freelancer profile translated to English.
Back to original languageAbout Delphine
I have built my professional career in marketing research and consumer knowledge.
What I know how to do and what I like to do revolves around project management, strategic monitoring and analysis, as well as communication to aid decision-making with a taste for challenge.
My added value is to place people, the customer, at the heart of organizations and decisions in service of brand strategies and innovation, particularly responsible innovation.
I have developed these skills through dual experience, first agency-side then client-side, with an international focus and 4 major stages:
-First in a research institute in England then in France at Millward Brown International (Kantar today), where I developed expertise in brands and advertising. I managed over 1.5 million euros in brand tracking studies and advertising pre/post tests, and grew with the French subsidiary by recruiting, training, and developing a team of research executives.
-Then in 1999, I created the position of Consumer Research Manager Europe at Thomson Multimédia with a transformation challenge: moving from a product culture to a more marketing-focused approach.
-In 2007, I joined the American group Newell Brands with the mission of managing brands internationally. In a multicultural and matrixed environment, I held an Insights Director position, acting as a true interface with brands across 3 different sectors over 9 years, managing research projects in over 10 countries and an annual budget of 2 million euros.
-Today, and since 2016, I leverage my expertise in understanding people and markets to support companies - large groups, mid-sized companies & startups - in their brand, innovation, and CSR challenges within transformation contexts.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- CONSULTINGSenior Consultant in Insights, Innovation and Brand Marketing StrategyJanuary 2016 - Today (10 years and 5 months)Paris, France-Consulting assignments in strategic insights, consumer research, marketing innovation and brand strategy in international contexts, sharing my time between organizations (mainly client side but also collaborating with marketing agency ecosystem), needing an external expert perspective or lacking internal ressources (transition management)-Acculturation and training workshops in consumer insights, research journey (from brief and objective setting to results activation), innovation process (including concept ideating and writing) and brand management-Start up "mentoring" in target understanding & definition and marketing strategy before launch-Several long term assignment (several months) as an "external research director" with change management through consumer centricity and insight culture on innovation and brand projects within marketing teams without research dedicated department-since 2017, several assignments (4 to 9 months duration) with a major Beauty & Cosmetics leader, as international CMI director, on new brand acquisition and global development, on skincare and haircare research and innovation with specific RSE/sustainability project and on Europe with Seniors target focus-Lecturer occasionally at several Business Schools (Dauphine, Neoma, ESCP)-Marketing Advisor for Entrepreneur Master program at Engineering School CentraleSupelec since 2017-Speaker at Executive Training Center (ISM- Marketing Insititute) Clients in BtoB, BtoBtoC and BtoC: Mapa Spontex, L'Oréal Consumer Goods, Saint Gervais Mont Blanc, Puma, L'Oréal Research & Innovation center, CCA-BTP (French training organisation for Building Industry), Michelin, Caran d'Ache, Atlantic, Romans sur Isère town...and several start ups/SME: LAP, Point de Rosée, Le New Black, Empresarial, IDM...
- AdetemVice President Innovation Club/PoleJanuary 2010 - Today (16 years and 5 months)Paris, France- Directed and organised conferences on marketing and innovation related topics to share best practices at french marketing association Adetem->More than 50 Conférences organized on various topics: eg Happiness as innovation booster, "Silver" innovation, Innovation in BtoB, Worklife Lab visit at Steelcase on new ways of working and design thinking, Relationships between start ups and large groups, the consumer voice in innovation process, Orange Technocentre journey on innovation management, Innovation and retail, Start Upper approach, Growth Hacking, Nudge, Open innovation, Innovate with the senses, Data Innovation, Codevelopement and collaborative workshops on line, Ice breakers, Inclusive marketing and gender, no code programming, eco conception ...- Participated actively since 2014 in the program committee of JNE UDA/ADETEM: Market Research Day gathering more than 200 research professionals in Paris each year- Involved since 2016 in the program commitee of Printemps des Etudes (Market Research event with conferences and workhops during 2 days planned April) and since 2020 actively contributed to launch the on line version as Sping Box Event with Empresarial- Contributed to workshops and study with TNS (2014 & 2015) on Market Research/Insights discipline and evolution of our mission & jobs and since 2017 at Insight Hub, team of research professionals on client side
- NEWELL RUBBERMAIDGlobal Strategic Insight LeaderJanuary 2007 - January 2015 (8 years)92100 Boulogne-Billancourt, FranceInternational head of marketing research for different business units:-2013/2015, fine writing (Parker, Waterman, rOtring) - premium and luxury goods-2009/2012: Baby and Parenting Essentials (Graco, Teutonia, Aprica) - durable consumer goods,-2007/2008: Office products -writing youth / kids platform (Papermate Reynolds) - FMCG / mass market and Labelling (Dymo) - BtoB*Implemented new research programmes and business analytics tools in partnership with global research agencies as Newell best practices (ethnography, shopper approach, market sizing...)*Contributed to build the insight discipline and knowledge management in EMEA and globally, putting consumer and market intelligence at the heart of business decisions and strategies-> Positioned as a business partner and consultant to marketing and senior management in the development and strategic planning of global brands (transformation, stretch, (re)positioning) In 2012, in addition to insights role, one year marketing assignment for Baby and Parenting in EMEA- Trade marketing off and on line - digital: developed POS tools, promotions, trade and consumer catalogs (23 languages)
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Education
- Master of Business AdministrationGrenoble Business School - Henley Management College MBAMBA / Master 2
- MBA, International business and marketing, International business and marketingHenley Management College1993MBA, International business and marketing, International business and marketing