Delphine Duc

Cosmetic brands often have real scientific expertise. Transforming it into credible content, visible on Google and AI engines, is another profession. That's exactly what I do.

Specializing in strategy and scientific blog writing in cosmetics and dermo-cosmetics, I support beauty brands from strategic thinking to content production.

I handle a blog project from A to Z:

1. BLOG Editorial Strategy:

- Definition of the editorial strategy (SEO & GEO: optimization for generative AI search engines),

- Identification of keyword opportunities and topics,

- Construction of coherent editorial schedules focused on acquisition,

2. Writing and Execution:

- Writing content from A to Z or updating existing content

- Bibliographic research from scientific articles and reliable regulatory sources,

- Rigorous scientific popularization according to your needs,

- Proofreading, finalization, and delivery of ready-to-publish content (even support for going live).

I can be involved solely in strategy, solely in execution, or manage the entire project.

My approach is always based on solid and verified scientific sources: published studies, technical data, and specialized literature.

The goal is to produce credible, educational, and differentiating content that strengthens the brand's scientific authority and consumer trust.

With a degree in biological engineering, a postgraduate degree in cosmetology, and training in skin diagnostics, I have been working in the cosmetic field for several years. I already write for recognized players in the sector, such as Aroma-Zone, which allows me to combine scientific expertise, market understanding, and editorial performance.

I know the science behind your products, and I know how to explain it without distorting it.

Shall we discuss it?