Delphine Decarpentrie

Strategic and creative support for the restaurant La Flamme (Switzerland) in designing its brand identity,centered around a hybrid concept blending a premium steakhouse and a friendly pizzeria.

The main challenge was to build an image capable of appealing to two distinct target audiences without diluting the positioning. My work focused on defining a unified brand territory, transforming this duality into a real differentiation lever.

Creation of a visual universe centered on the notion of flame, a symbolic thread associated with a warm color palette and an artistic direction designed to reconcile intensity, conviviality, and quality.

Definition of the brand tone and creation of a comprehensive brand book.

Adaptation of the identity across all platforms: print, digital, social media, as well as website mock-up design.

A strong and clear brand, capable of attracting a broader audience while asserting a clear positioning, with overall consistency facilitating its deployment across all touchpoints.

Strategic and creative support for Joyamada,a jewelry brand inspired by a personal story and a family heritage in jewelry.

Mission: to translate the joy and positive emotion that the founder wished to convey into an elegant and timeless visual identity.

Definition of the brand territory around a strong symbol, the sun, embodying personal radiance, inner joy, and positive energy.

Development of a complete graphic universe including: a luminous palette, material effects, art direction for the models, and logo creation. The identity was then adapted across all print, digital, and social media platforms to ensure consistency and easy adoption by the target audience.

Result for the client: a distinctive and recognizable brand identity that radiates Joyamada's core emotion and transforms each piece of jewelry into a true talisman of happiness.

Conception of a complete brand universe including branding, web design, and social media assets.

The objective was to build an image that was both serious and credible, while reflecting the advisor's dynamic and approachable personality.

Particular attention was paid to moving away from the traditional codes of the sector (cold visuals, clichés of finance) to offer a more differentiating and human identity.

Result: a professional and reassuring image, allowing them to stand out in a highly standardized market.