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Delfina Di PietroDD

Delfina Di Pietro

Ecommerce & Growth Marketing Strategist

€100/day
Barcelona, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Delfina

I am a Communications graduate with a Master's in Marketing, specializing in Ecommerce and Growth Marketing with over 6 years of experience in strategic marketing, ecommerce, and digital marketing. Throughout my career, I have led projects and coordinated internal and external teams to optimize processes, execute strategies, and generate tangible business results.

I have experience developing and managing performance campaigns (Google Ads and Meta Ads), SEM and SEO, email marketing, marketplaces, CRM, and automations, as well as comprehensive management of eCommerce platforms and optimization of processes such as pricing, catalog, inventory, logistics, and purchasing experience, in both multinational companies and dynamic startup environments.
Throughout my career, I have also worked in branding, traditional marketing, and strategic planning, integrating different channels to strengthen brand presence and increase sales.

I have had the opportunity to collaborate with major brands such as Mango and SushiClub, as well as being part of official sellers for brands like Apple and Michelin, participating in digital marketing, ecommerce, and digital transformation projects.

My purpose is to help people and companies communicate their value proposition, optimize their digital presence, and achieve their business objectives through clear, measurable, and growth-oriented strategies.
  • Spanish

    Native or bilingual

  • English

    Conversational

  • French

    Basic

  • Catalan

    Basic

Can work on-site
Barcelona (up to 50km)

Experience

  • Mango
    Digital Project Manager & Quality Assurance
    January 2025 - Today (1 year and 7 months)
    Digital project management ensuring quality, timelines, and budget. Optimization of ecommerce and app experience, applying UX/UI and CRO improvements. Coordination with international IT, marketing, and product teams. Implementation of QA testing and reporting processes, reducing errors in digital campaigns.
  • SushiClub
    Business Intelligence Manager
    July 2024 - January 2025 (6 months)
    Analysis of company results. Creation of commercial strategy for special dates and promotions. Competitor/market analysis and pricing management.
  • Megamaq
    E-commerce & Marketing Manager
    February 2024 - June 2024 (4 months)
    Implementation and management of Ecommerce in Odoo CRM with integration of modules and digital catalog. Planning and execution of Digital Marketing campaigns (Google Ads and Meta Ads) with performance KPI tracking. Development of brand management strategy and social media content.

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Education

  • EAE
    2025
  • Diploma
    Universidad de Buenos Aires
    2025
    Diplomatura

Skill set

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