Freelancer profile translated to English.
Back to original languageAbout Paul
Web performance and technical team leadership expert, I have been supporting international luxury and e-commerce brands (CHANEL, RIMOWA, DIOR, etc.) for over 8 years in structuring, industrializing, and accelerating their web platforms.
My role: define a technical vision, coordinate teams (dev, product, ops), and implement the practices, tools, and processes that enable scaling performance, quality, and reliability of high-traffic websites.
🔹 Organizational Impact & Concrete Results:
- 46% reduction in TTFB and 40% reduction in browser blocking time for the RIMOWA website
- Complete overhaul of a web performance strategy: reduction of CHANEL's checkout funnel from 12s to <2s
- Improvement of user experience: 95% of visitors exposed to excellent performance on the RIMOWA website
🔹 Key Skills:
- Technical Leadership & Management: web performance roadmaps, prioritization, squad leadership, quality management
- Performance & Architecture: front/back optimization, CDN, observability, performance budgets
- Development & Platforms: Symfony, Prestashop, React, Vue, Hybris, SFCC
- Quality & Technical Excellence: monitoring, profiling, CI/CD, caching strategies, technical SEO and accessibility best practices
- Collaboration & Product/Business Alignment: translating performance challenges into ROI impact, supporting teams and skill transfer
I provide strategic consulting, delegated technical direction, and operational support, with a particular focus on creating sustainable processes and upskilling teams.
🚀 My goal: build fast, reliable, and efficient platforms by making teams more autonomous, structured, and performant over time.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- RIMOWA INTERNATIONAL SASWeb Performance ArchitectLUXURY GOODSSeptember 2024 - Today (1 year and 9 months)Paris, FranceRESULTS 🎯
- 95% of its users have an excellent experience on the RIMOWA website
- 46% reduction in server response time (TTFB)
- Perfect visual stability (CLS) across the entire site
TOOLS: Google Pagespeed, SpeedCurve, Chrome Devtools, Akamai, SFCC, Salesforce, HTML, CSS, JavaScriptMISSIONS âś…- Discovery: understand web performance issues, identify optimization opportunities with technical architects and platform teams
- Performance Monitoring: implement web performance reports, alerting
- Build and Testing: ensure compliance of upcoming and integrated developments on the RIMOWA website
- CHANELE-commerce & Web Performance ArchitectLUXURY GOODSMay 2022 - Today (4 years and 1 month)Neuilly-sur-Seine, FranceRESULTS 🎯
- 85% improvement in checkout funnel loading time (from 12s to <2s)
- Speed validation of over 80% of site pages by Google
- 40% reduction in browser blocking time
- 20% reduction in server response time (TTFB)
- Reduction of exit rate on slow user interactions
TOOLS: Google Pagespeed, SpeedCurve, Dynatrace, Chrome Devtools, Akamai, Hybris, React, SAP, HTML, CSS, JavaScriptMISSIONS âś…- Discovery: understand web performance issues, identify optimization opportunities with technical architects and platform teams
- Performance Monitoring: implementation of automated reports and reporting to product, regions, divisions, and C-levels.
- Build & Run: specification and performance testing of new features for CHANEL.com
- Web Performance Evangelism: train marketing and technical profiles on web performance, help understand the challenges and gains of optimizations performed
- Un Site RapideFounder / Web Performance ConsultantDIGITAL AND ITNovember 2021 - Today (4 years and 6 months)Lille, FranceTOOLS: Google Pagespeed, SpeedCurve, Dynatrace, Chrome Devtools, Akamai, Hybris, React, Salesforce, HTML, CSS, JavaScript, React, VueJS, Nuxt, AstroCLIENTS: RIMOWA, CHANEL, Sodiaal, Wecasa, April Moto, My Jolie Candle, Mon Kit Solaire, Les Makers, North Star Network, Nexylan, La Quincaillerie, Chronovet, Balon Latino, Guardia School, APOGEA, Monsieur Peinture, AGCI trusted meMISSIONS âś…
- Web performance audits
- Performance Monitoring: implementation of web performance tools and alerting
- Web performance optimizations: optimize e-commerce sites and applications directly in the code using Laravel, Prestashop, Symfony, React, VueJS, and VanillaJS.
RESULTS 🎯- April Moto: WordPress web performance optimization, PageSpeed score increased from 40 to 99/100. Core Web Vitals data validation.
- North Star Network: premium site performance optimization, training on optimizing the network's 120 sites.
- Want to see more? Contact me to learn all about the clients I've supported!
Reviews
M
Marion
pelouzet
Reviewed on 12/18/2024
I contacted Paul to redesign my product pages and my Prestashop product catalog to personalize them.
Paul provided excellent advice on the design and made very relevant suggestions to improve our Figma mockups.
He then carried out the development to personalize our site.
Paul was very efficient, fast, and we are extremely happy with the result!
Paul is very pedagogical (development is not easy for someone outside the field) and he always found the right words to make our exchanges smooth.
He also always tried to find solutions to make the result as close as possible to the mockups.
I will not hesitate at all to call on Paul for my future development needs and to recommend him to my network!
Laurent
Groupe SELECT - EXPERT is Me
Reviewed on 7/27/2020
Good work on time! Thanks !!
Recommendations
FU
+2
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Education
- DUT InformatiqueIUT du Littoral CĂ´te d'Opale2018
Certifications
- TOEIC: Operational Superior (805 points)ETS GLOBAL2017
- DUT InformatiqueIUT du Littoral CĂ´te d'Opale2018