Freelancer profile translated to English.
Back to original languageAbout Dejan
In an increasingly dynamic competitive landscape, with volatile sales markets and uncertain supply chains, substantial growth is a real challenge. Rapid change and technological progress are transforming entire value chains. This complicates planning in all areas of the company.
- The solution lies in strategic fit. In a high-performing organization with the right processes, effective workflows lead to better results. This brings you more revenue with higher margins.
SUSTAINABLE PROFITABILITY
On the path forward, I advise you in **Sales, Business Development, and Operations**. But I prefer to implement my experience directly – for more customer value & value creation in the digital age! Are you ready?
Everything has become comparable from anywhere and exchangeable at any time. Our (knowledge) society is rapidly moving into a digital future.
- Therefore, your business model & digital strategy are more about optimized user-friendliness, faster interactions, and individual customer experiences along the customer journey than about ideal product quality.
The formula forSustainable Growthis:Efficiency & Effectiveness + Impact =project-oriented cycle, with orchestrated processes along the entire customer journey.
- Marketing, Sales, Product, Service & Finance work together here. This is how your company becomes a little better every day with a customer-centric approach.
CLARITY | IMPLEMENTATION | GROWTH
My name is Dejan Kosmatin. I design value-oriented strategies & concepts for courageous companies and implement them – effectively & sustainably, for the transformation into a digital future. On-site, remote, hybrid – now!
+& DEJAN KOSMATIN - Business | Management | Projects
value-oriented growth for courageous companies
INTERIM MANAGEMENT & STRATEGY CONSULTING | BUSINESS & PROJECT MANAGEMENT
German
Native or bilingual
English
Fluent
Serbian
Native or bilingual
Croatian
Fluent
Slovenian
Fluent
Russian
Basic
French
Basic
Spanish
Basic
Can work on-site
Hamburg (up to 50km), Berlin (up to 100km), München (up to 100km), Frankfurt am Main (up to 100km), Köln (up to 100km)
Experience
- OUR GREENERY GMBHChief Sales & Strategy Officer (CSO)TECHOctober 2023 - May 2024 (8 months)Berlin, GermanyClient: Our Greenery GmbH, BerlinIndustry: Vertical food production, Indoor Farming (HW & SW), +10 employeesRole/Engagement: Investor, Consultant, CSO (Strategy & Sales)Reporting Line: n/a (CEO/Founder)Order/Project Description:1. Business Development with a focus on strategic sales development in German-speaking countries, with international rollout2. Fundraising and investor search for the Pre-Seed Phase and Series A
- Market and competitor analysis to test product-market fit and identify niches using the Jobs-to-be-done method
- Business model analysis with Business Model Canvas, SWOT, Customer Journey Mapping, positioning for strategic fit
- Resource and investment planning with partner management concept for cooperation partners (for service providers)
- Development of the sales strategy with concept, methods, and all tools and processes, workflows (automation)
- Conception of the GTM strategy (Go-to-market) as a flywheel, with Value Proposition Canvas, segmentation, roadmap, and action plan
- Creation of presentations, a qualified offer template, email campaigns, trade articles, social media posts, etc.
- Conducting expert interviews, participation in webinars, panel discussions, trade events
- Providing sales services in the qualified area (ICP) through cold calling: Email, phone, video, demo, trade fairs, events
- Creation of KPI system for measuring own performance and customer value (Value Mapping)
- Creation of pitch decks, ESG and impact reporting for investor search (cold outreach and at networking events)
Project Languages: English, GermanLocation: Berlin, Hamburg (remote) - Benhauer sp. z o.o.Sales PartnerSOFTWARE PUBLISHINGAugust 2020 - December 2024 (4 years and 4 months)Hamburg, GermanyClient: Benhauer sp. z o.o., Krakow / PolandIndustry: Software as a Service (SaaS), 250 employeesRole/Engagement: Sales partner for the DACH regionReporting Line: Business Development Director, CEOs/FoundersOrder/Project Description:1. Strategic sales development in German-speaking countries2. New customer acquisition through operational sales of the SW solution (SALESmanago)
- Background research, market and competitor analysis, sales process analysis
- Development of the sales strategy for SALESmanago in German-speaking countries
- Conception of sales with sales tools in German (presentations, qualified offer, email campaign, trade articles, expert interviews, etc.)
- Providing sales services for new customer acquisition (cold calling: pitches to clients via phone and web demos, at trade fairs, events & networking events, etc.) [virtually due to corona]
Project Languages: German, EnglishLocation: Hamburg - Holding-GesellschaftStrategy Consultant & Business AnalystRESTAURANTS AND FOOD SERVICEMay 2021 - August 2022 (1 year and 4 months)Lindau (Bodensee), GermanyClients: Confidential, Amsterdam (Netherlands)Industry: Holding Company (operational/organizational)Role/Engagement: Consultant & Business AnalystReporting Line: ShareholdersOrder/Project Description:1. Analysis of the individual business ideas and investment projects of the holding company2. Evaluation of market and growth opportunities and creation of the business model
- Analysis of individual business ideas and evaluation of entrepreneurial opportunities in the DACH market
- Qualitative and quantitative evaluation of individual business cases. Particularly the project: Lease and investment in Monfort Castle (Langenargen)
- Consultant and representative of the holding company in market exploration, with interested party information and in the subsequent tender process (two stages)
- Development of an operating concept with partnerships, considering the entrepreneurial interests of the holding company and regarding the goals and expectations of the municipality of Langenargen (offer for lease takeover and development of the Lake Constance region Langenargen tourism location via Monfort Castle)
- SWOT analysis, market and competitor analysis regarding sales and growth potentials
- Strategy development for market entry (Go2Market) for Food Business, Luxury Car Rental, Gastronomy, and Tourism
- Operations Strategy (concept for implementation regarding processes and investment requirements for the individual business models
Project Language: German, EnglishLocation: Lindau and Langenargen (Lake Constance), Hamburg, Amsterdam
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Education
- Diploma in Business AdministrationPrivate University of Applied Sciences Göttingen2008Studium der Wirtschaftswissenschaften (BWL/VWL) Schwerpunkte: - General Management: Internationale Volkswirtschaftslehre & Politik, Controlling, Internationales Marketing & Sales - Industrielles Management: Produktionsmanagement, Supply Chain Management & Logistics) - Prozessorientierte Betriebswirtschaftslehre: Projekt,- Prozess- und Qualitätsmanagement)
- State-certified Business AdministratorUniversity of Applied Sciences for Business Administration Reutlingen2004Studium der Betriebswirtschaftslehre Schwerpunkte: - Marketing - Personalwesen - Controlling (Kosten- und Leistungsrechnung) - Event,- Messe- u. Kongresswesen
Certifications
- Project Manager (GPM) - IPMA Level C according to ICB 3.0PM-ZERT, Nuremberg2015