Freelancer profile translated to English.
Back to original languageAbout Dejan
Lead Product Designer | 8+ years of experience
Portfolio search google: dejan ivanovic portfolio (top of search results)
I help product teams industrialize design and secure business impact through a robust Design System (tokens, governance, living documentation) and pragmatic UX Research (discovery, testing, quantitative analysis). Close positioning with PM: I connect product vision, technical constraints, and KPIs to deliver quickly, accurately, and measurably.
They trusted me:FDJ United, Winamax, Betclic, Generali, Footbar, Bankinn Kamaé, ORKA…
What I do (end-to-end)
Design System
Audit → foundations → design tokens → Figma components (variants/auto-layout) Documentation.
Governance & contribution model (process, criteria, rituals, nomenclature)
Adoption & change management (communication, training, usage metrics, quality)
Handoff, Design Ops, and debt management
UX Research / Discovery
Interviews, tests, co-design
Mapping opportunities → hypotheses → experiments (MVP, prototypes)
Prioritization (Impact/Effort, RICE, opportunity-solution tree) and learning through iteration
Web & Mobile UI
Flows, IA, key screens, high-fidelity prototyping
Developer handoff (specifications, tokens, components), design QA
Accessibility WCAG 2.2 / AA and inclusivity guidelines
Product vision & objectives (OKR, KPI) aligned with business / tech / design
Scoping (problem, scope, constraints), roadmapping, and backlog
Orchestrating Discovery → Delivery (cadence, trade-offs, go/no-go)
Team management: rituals (reviews, critiques, chapters), mentoring, quality
Impact measurement (DS adoption, NPS/CSAT, time-to-ship, UI consistency, debt) and stakeholder communication
My specialty:Discovery and Design System
My promise:to deliver design that doesn't stay frozen in Figma, but lives, adapts, and evolves with your product — with the global vision of a designer who speaks the language of developers as well as decision-makers.
Italian
Conversational
French
Native or bilingual
Albanian
Native or bilingual
English
Conversational
Can work on-site
Paris 1er Arrondissement (up to 50km), Rennes (up to 50km), Nantes (up to 10km)
Experience
- FDJ unitedLean product & designSPORTSFebruary 2024 - Today (2 years and 5 months)Boulogne-Billancourt, FranceOrchestrated the design and technical redesign of the application, including the implementation of a cross-functional design system in collaboration with development teams.Structured and documented all Design System components, ensuring their consistency and maintainability (Figma + Confluence).Wrote and prioritized User Stories and Business Rules, in direct liaison with Product Owners and developers.Led and facilitated collaborative workshops with business, technical, and product teams to align vision and accelerate decision-making.Conducted UX Research campaigns (player interviews, Maze questionnaires, UI tests) to inform strategic choices (particularly around the Calendar and Results pages).Implemented RGAA accessibility improvements, achieving +60% compliance after the last audit.Optimized feature visibility and accessibility through strategic navigation choices (double access point, burger menu optimization, floating buttons).
- heliosSeion product designerBANKING AND INSURANCEJanuary 2024 - July 2024 (6 months)Paris, FranceDesigned and prototyped the Pockets / Sub-accounts feature to improve money management (creation, transfers, goals, expense tracking, customization).Designed the premium offer with integrated insurance and concierge services, focusing on upsell, onboarding, offer pages, and strengthening customer relationships.Evolved the design system in coordination with developers, adding components, guidelines, and variants.Optimized user journeys and information hierarchy on profiles, cards, and help center to make new features visible.Conducted UI/UX benchmarks (N26, Revolut, Tomorrow, Dreams) to position Helios in the market.
- FootbarFounding DesignerSPORTSFebruary 2020 - July 2023 (3 years and 5 months)Boulogne-Billancourt, FranceUser research, interviews, questionnaires, A/B testing, smoke testingPrototyping / UI Design / Design systemUser-centric. Guarantor of the user experience.Discovery and delivery of the MVP then v1.0 - v2.0 v3.0 and v4.0Implementation of a Discovery Discipline within the product teamFacilitation of workshops around Design Thinking. (UX - Strategy - Business)
Reviews
Recommendations
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Education
- Graphic DesignerItecom Art Design Paris2017