About Dee
I'm a creative communications consultant, content strategist and copywriter, with over a decade of specialising in working with clients in the healthcare, medtech, tech and cybersecurity industries.
With a deep understanding of creating clear, accessible content for both B2B and B2P audiences, I have worked on countless healthcare projects where my clients utilise my extensive experience to add value to their communications. I have a passion for health advocacy and focus on creating audience-led content that informs, engages and empowers. My previous healthcare clients include the International Generic & Biosimilar medicines Association (IGBA), Holland & Barrett, Boots, The Follicular Lymphoma Foundation, Johnson & Johnson, and a range of NHS trusts.
My ability to take complex information and turn it into accessible, relatable content has also served me well in the tech and cyber industries. I've worked with clients such as Brother, Bulletproof & Defense, Aptean and The British Computer Society.
Across both industries, I've worked on every type of content and communication there is, from bread-and-butter blogs and website pages, to thought leadership articles, whitepapers, pitch decks, prospectuses, guidebooks, infographics, scrips and social media campaigns. I have also designed and led awareness campaigns, including taking responsibility for IGBA’s annual “Global Biosimilars Week” global public health campaign in 2022 and 2023.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- WICKEDCREATIVE, Freelance CopywriterMarch 2015 - Today (11 years and 3 months)Ø Writing B2B and B2C content across a variety of industries on a freelance basis. Ø Working with both agencies and directly with clients. Ø Creation of a wide range of digital and print content including website copy, whitepapers, articles, LinkedIn Posts, thought leadership articles, sales decks, eBooks, interviews, brochures, slogans, scripts and social media stories. Ø Sound knowledge of search engine optimisation techniques and best practice. Ø Comprehensive research skills, with the ability to turn complex subject matter into easily understood, engaging content. Ø Taking client briefs and templates and providing content as per specifications. Ø Create content strategies based on client goals where required. Ø Help businesses find or refine their tone of voice and ensure consistency across all new content produced. Ø Interview KOL's and other requested individuals. Ø Ability to liaise with various individuals and departments. Ø Provide comprehensive edits in a timely manner. Ø Complete all work on or ahead of schedule. Ø Professional Indemnity Insurance with Policybee.
- N/AFULL TIME PARENT/DEGREE STUDYJanuary 2006 - January 2014 (8 years)freelance copywriter and establishing Wicked Creative, spent 6 years studying with the Open University for my BA in Humanities. originally intended to go into teaching but started part time copywriting during
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Education
- 9 GCSE'S A* - CFORT PITT GRAMMAR SCHOOL19989 GCSE'S A* - C
- BTEC NATIONAL DIPLOMAMID KENT COLLEGE2000BTEC NATIONAL DIPLOMA