Freelancer profile translated to English.
Back to original languageAbout Decherf
🙋 Senior Google Ads & Meta Ads Consultant | Expert in e-commerce acquisition and optimization
📊 Over €3.5M in advertising budget managed on Google Ads and Meta Ads
📈 +7 years of experience in campaign strategy and optimization
🚀 +40 clients supported, from startups to large corporations (B2B and B2C)
⏱️ Responsive - quick reply in less than 1 hour
My specialty: I assist my clients in developing and optimizing their digital acquisition strategies. I make it a point of honor to identify key opportunities for each budget and to develop profitable campaigns on Google Ads and Meta Ads, focused on results and growth.
📈 My references:
Clients such as Eiffel Housing, Xoopar, SNCF, Spotlit app, as well as other fast-growing players. My collaborations include e-commerce, retail, and lifestyle sectors with budgets ranging from €1k to €400k/month.
My services
👉 Comprehensive audit of Google Ads, Meta Ads, and Pinterest Ads accounts
👉 Consulting and management of SEA/SMA campaigns on Google Ads & Meta Ads
👉 Setup of automated reports (Looker Studio) for precise performance tracking
👉 Personalized Google Ads & Meta Ads training to empower your teams
Why invest in Paid Media? Google and Meta are essential levers for any company wishing to capture a qualified audience and improve its visibility. Together, we build an acquisition strategy perfectly aligned with your objectives, to ensure cost control while maximizing return on investment.
Ready to boost your acquisition? 📩 Contact me to discuss your needs and goals.
French
Native or bilingual
English
Fluent
Can work on-site
Paris 1er Arrondissement (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km), Lille (up to 50km)
Experience
- CHAZOUFACTORYSenior Google Ads & Meta Ads Consultant | Head of GrowthE-COMMERCEFebruary 2023 - September 2024 (1 year and 7 months)Chessy, France📈 E-commerce Strategic Development and Optimization:- Generated +117% revenue in 2023 by structuring and executing a targeted action plan to increase performance.- Management and optimization of multi-platform campaigns: Google Ads, Pinterest Ads, Meta Ads, and TikTok Ads, focused on visibility and ROI.👥 Team Management and Collaboration Centralization:- Supervised a team of 9 talents (marketing, customer support, SEO), including recruitment and operational management.- Optimized workflows via Notion for better inter-departmental synchronization.💼 Budget Control and Profitability:- Monitored campaign margins and ROI with in-depth analysis of advertising spend.- Developed and managed budgets for product launches, integrating B2B partners and a multi-supplier supply chain.
- Eiffel HousingSEA Consultant | Google Ads SupportREAL ESTATESeptember 2019 - Today (6 years and 11 months)Paris, France🏡 Acquisition Strategy and Conversion Funnel Creation:- Developed and optimized the conversion funnel on Google Ads to maximize prospect acquisition in the Paris real estate rental sector.- Result: 50 qualified leads generated weekly, with a +34% YoY growth in conversions.🔍 Performance Tracking and Measurement via GTM:- Implemented and configured Google Tag Manager (GTM) for conversion tracking and user behavior analysis, enabling precise campaign adjustments based on actual performance.📈 Google Ads Campaign Optimization and Targeting:- Managed SEA campaigns focused on lead generation, with an emphasis on Customer Acquisition Cost (CAC) for maximum profitability.
- A&H Trading (Hong Kong) LimitedSEA/SMA Consultant | International ExpansionE-COMMERCEJuly 2017 - January 2023 (5 years and 6 months)Île-de-France, France🌍 International E-commerce Expansion:- Internationalized e-commerce sites across 3 European markets (Germany, Spain, Italy) via Shopify, adapting Google Ads and Meta Ads campaigns to local specificities.💸 Advertising Budget Management and Omnichannel Strategy:- €3.5M in annual advertising spend optimized with a +17% YoY gain per euro invested, through the management of FB Ads, Google Ads, Pinterest, and Criteo campaigns.- Implemented an omnichannel strategy to maximize conversions and enrich the customer journey.🤝 Supplier Relations and Cost Control:- €4M YoY in commercial budget, with precise reporting and rigorous performance tracking.- Sourced and negotiated with suppliers in China for product import, including a 9-month residency in China to establish strategic partnerships.
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Education
- Computer EngineeringSupinfo2019
- Marketing & ManagementESSCA2014
Certifications
- Google AdsGoogle2023
- Google AnalyticsGoogle2023