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Deborah RossiDR

Deborah Rossi

Digital Project Manager

€650/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Deborah

🚀 Digital & CRM Project Manager, I support premium and international brands such as Christian Louboutin, Patek Philippe, and Visa in managing high-stakes digital projects, combining UX, CRM, digital marketing, and IT transformation.

I design, develop, and deploy tailor-made digital solutions (mobile apps, business tools, omnichannel services, etc.) with a user-centric approach, focusing on operational efficiency and value creation.

🎯 Dual Expertise:
– Digital Project Management: scoping, functional specifications, IT/business/design coordination, development monitoring, change management.
– CRM & Clienteling: relationship strategy, segmentation, targeted campaigns, CRM tools, VIP programs, customer experience improvement.

🔧 Methods & Management: agile and V-cycle management, roadmap, backlog, user workshops, budget management, KPI monitoring.
Active monitoring of digital, UX, and CRM trends to fuel innovation and continuous improvement.

💼 I work in environments where excellence, cross-functional coordination, and business understanding are essential.
Curious, rigorous, and results-oriented, I am open to ambitious missions where I can generate a concrete impact.
Let's talk about your projects.
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Patek Philippe
    Digital Project Manager
    November 2024 - Today (1 year and 7 months)
    – Supporting premium brands in managing strategic digital projects (UX, business tools, omnichannel services, customer experience).
    – Cross-functional management between business, IT, and design teams, using agile methodology.
    – Functional design, development coordination, testing, change management support.
    – Performance monitoring and optimization recommendations.
    → Projects carried out as part of a partnership with a specialized digital agency.

  • Visa
    Digital Project Manager
    November 2024 - Today (1 year and 7 months)
    – Supporting premium brands in managing strategic digital projects (UX, business tools, omnichannel services, customer experience).
    – Cross-functional management between business, IT, and design teams, using agile methodology.
    – Functional design, development coordination, testing, change management support.
    – Performance monitoring and optimization recommendations.
    → Projects carried out as part of a partnership with a specialized digital agency.

  • Christian Louboutin
    CRM & Clienteling Project Specialist
    LUXURY GOODS
    June 2023 - October 2024 (1 year and 4 months)
    Paris, France
    – Managing global CRM and clienteling projects with a focus on digital transformation, customer experience optimization, and retail performance.
    – Deploying a mobile application in several regions (functional design, IT management, UAT, go-live, continuous evolution).
    – Managing the clienteling roadmap: coordination with regional teams (Europe, Asia, US), CRM, Retail, IT, and technology partners.
    – Implementing a global VIP (Very Important Clients) program: segmentation, engagement, personalized experiences, and performance tracking.
    – Implementing and managing omnichannel tools (appointment booking, e-reservation, digital invoice, NPS, etc.).
    – Developing global clienteling action plans, aligned with business objectives and field insights.

    → Cross-functional experience combining project management, CRM expertise, product culture, and a 360° customer vision, in a demanding international environment.

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Education

  • Master Of Science in Luxury Marketing Management
    ICN Business School
    2017
  • Bachelor in Marketing
    IMC Business School
    2014

Certifications

  • Agile Project Management
    Google
    2023

Skill set

Categories