Freelancer profile translated to English.

Description

I help brands, SMEs, and entrepreneurs with their digital visibility: Social Media strategy, Instagram/TikTok content, and brand image.

With over 10 years of experience at Yves Rocher, Groupe Rocher, and Maisons du Monde, I work on:

• Social Media strategy (Instagram, TikTok, LinkedIn, Pinterest)

• Content creation and editorial lines

• Brand storytelling

• Influencer & UGC campaigns

• Art direction and photo/video shoots

• Paid Media campaign management

I have notably:

✔ Managed Social Media strategies for communities up to 2.6M followers

✔ Deployed content in over 90 international markets

✔ Launched and developed TikTok & Influencer activations

✔ Managed 360° rebrandings and brand universes

I also support entrepreneurs, emerging brands, and experts (aesthetic medicine, food, wellness, food supplements, etc.) in their digital visibility and brand image.

My approach:

Create content that is aesthetic, strategic, and effective, designed to capture attention and enhance brand desirability.

Skills:

• Social Media Strategy

• Instagram & TikTok

• Brand Content

• Influence & UGC

• Art Direction

• Storytelling

• Content Production

• 360° Communication

• Beauty & Lifestyle Branding

Instagram
TikTok

• Expert TikTok capture, video editing

• Trend

Meta Business Suite
Community Management
Brand Content
Influence Marketing
UGC
Social Media Strategy
Reels
Content Strategy
Paid Media
Art Direction
Storytelling
Pinterest
LinkedIn
Canva
CapCut

Find my full career path on LinkedIn: linkedin.com/in/deborahrichard

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Maisons du Monde
Head of Social Media and Influence
FASHION AND COSMETICS
December 2024 - Today (1 year and 8 months)
Paris, France
Defines and manages the brand's Social Media & Influence strategy (2.6M followers)
Designs creative communication and high brand value social media content
Develops storytelling, key messages, and editorial activations
Oversees organic social campaigns and creator/UGC collaborations
Analyzes performance and refines editorial recommendations
Manages a team of 4 people and coordinates external partners
Brand Storytelling TikTok UGC Social Media Brand Content Branding
GROUPE ROCHER
Head of Cosmetics & Corporate Communication
CHEMICAL
April 2022 - September 2024 (2 years and 5 months)
Paris, France
*360° COMMUNICATION

Implementation of the new brand platform and identity redesign
Brand redesign and repositioning (Branding, Identity Guidelines)
Creation and management of Instagram, TikTok, Reels content and Influencer campaigns. Conception and deployment of a 360° communication strategy (B2B/B2C).
Definition of communication axes Shopify website redesign, content optimization, and customer journey improvement.
Art direction and supervision of photo and video shoots (Still life, lifestyle, packshots, tutorials)

HEAD OF SOCIAL MEDIA
Management of Social Media strategy for a community of 2.6 million followers.
Definition and implementation of an editorial line consistent with the brand platform.
Coordination of international Paid Media campaigns (branding and performance). Influencer & Ambassador Strategy: identification, activation, and management of influencer collaborations.
Implementation of UGC campaigns and strategic collaborations with content creators.
Collaboration with Marketing, Image, and Art Direction teams to ensure campaign consistency.
Management of a team of 3 people and community management facilitation. Implementation of KPIs and performance monitoring using analytical tools.
Art Direction Social Media TikTok UGC Branding and Visual Identity Photo Shoots
YVES ROCHER
Social Media & Digital Content Manager
CHEMICAL
March 2022 - September 2024 (2 years and 6 months)
Development of Social Media strategies for Meta, YouTube, TikTok, integrating emerging trends and ensuring international deployment tailored to the cultural specificities of different markets.
Definition and execution of editorial calendars aligned with the marketing strategy and business objectives.
Production and deployment of digital assets (visual content, videos, interactive campaigns) across 90 markets in France and internationally, in collaboration with creative teams and external agencies.
Creation of key content: print materials, Toolbox, BrandBook. Development of engaging and innovative social-first campaigns to strengthen brand presence on social media.
Implementation and management of Paid Media campaigns aimed at maximizing brand awareness and conversion, using a data-driven approach to optimize performance. Monitoring and analysis of digital trends, testing, and implementation of new formats and tools to enhance engagement and user experience.
Social Media Management & Content Creation Brand Content Influence Social Media Community Manager Social Media Strategy