About Deborah
French
Native or bilingual
English
Fluent
Experience
- PictarineMeta Ads & Acquisition Expert - Creative StrategistE-COMMERCEFebruary 2025 - June 2025 (4 months)Sector: Customer acquisition for photo printing productsMarket: USI was in charge of:- Developing the creative strategy- Coordinating with creative teams for the production of video and static ads- Setting up and structuring campaigns- Daily management- Performance tracking (CPA), analysis, and reporting
- FreelanceMeta Ads Expert - Social Ads Media Buyer - Paid Media Consultant - SMA Performance ManagerJune 2024 - Today (2 years)Sector: E-commerce and Lead GenI create and manage my clients' advertising campaigns to support their growth and help them achieve their revenue goals.Platforms:- Meta: Facebook Ads and Instagram Ads- TikTok Ads- Snapchat- Pinterest- Google Ads...
- CoudacPaid Media Consultant - Performance Manager - SMA/SEAJune 2024 - January 2025 (7 months)I support e-commerce and lead gen brands in their growth through online advertising:- Management of social ads (Meta, Tiktok, Snap, Pinterest) & search (Google, Microsoft) advertising campaigns- Media buying & Growth strategy consulting- Budget management- Financial forecasting and reporting (Looker Studio, Google Sheets)Sectors: E-commerce (cosmetics, food supplements, fashion, e-learning courses, eco-responsible and ethical brands...) and Lead Gen
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Education
- Master's in Marketing and CommunicationEIML Paris (International School of Luxury Marketing)2014
Certifications
- Meta Certified Media Buying ProfessionalMeta2023
- Meta Certified Creative Strategy ProfessionalMeta2024