Freelancer profile translated to English.
Back to original languageAbout Deborah
Hello,
For 15 years, I have been supporting friendly brands in defining their editorial strategy and their communication.
MY CLIENTS:
Carrefour, Nike, SKF, Microsoft, Leroy Merlin, Sopra Steria, CNIEL, BWT, Haier Group, Arkema, Engie, Hermès, Eurowatt, Boucheron, Yves Rocher, Boehringer Ingelheim, Adréa Mutuelle, LCL, Sodexo, Orange Fab Lab, Charal, HP, Fly, Saint-Maclou, Solendi, Francéclat, GE Healthcare, Weight Watchers, Darjeeling, Garnier, Sisley, Caisse d'Epargne Ile de France, Oney, Intermat, Owatrol, Curves, Quick, GRDF, Axa, France Télévision, Believe, FDJ, Euler Hermès, Arc, Bouygues Immobilier, Workday, IUMM, Verisure, Cacharel...
MY EXPERTISE:
- Consulting on the brand platform: positioning, universe and brand discourse...
- Support in the brand's digital strategy (digital transformation, corporate communication, employer and internal branding)
- Digital communication strategy (editorial and social media)
- Brand journalism (writing articles and reports)
- Consulting in executive communication
- Copywriting on and offline (slogans, taglines, body copy...)
- Conception of 360° campaigns (digital, media, events...)
- Training in digital communication and support in change management
- Mentoring of startups and advice on project innovation
SOME REFERENCES:
- ENGIE (energy): editor-in-chief of an online media for professional clients.
- HERMÈS (luxury): creation of a wiki specific to the "Maison" universe dedicated to employees around the world.
- LEROY MERLIN (DIY): design of the digital operation "Inside LR Tourcoing" to follow for a year the creation and then the opening of a store of the brand.
- ONEY (banking and insurance): creation of a training module for employees.
Feel free to contact me!
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Deborah LarueBrand Content DirectorCONSULTING AND AUDITSMay 2011 - Today (15 years and 1 month)I support you in defining your brand's storytelling, in your brand content strategy, in the design of the big idea that will make the difference and in its development.- Work on the positioning, universe and brand discourse- Support for the brand's digital strategy (digital transformation, corporate communication, employer and internal branding)- Digital communication strategy (editorial and social media)- Brand journalism (writing articles and reports)- Consulting in executive communication- Copywriting on and offline (slogans, taglines...)- Conception of 360° campaigns (digital, media, events...)- Consulting and training in brand management- Training in digital communication and support in change management- Mentoring of startups and advice on project innovation
- Spanky FewFounder / Editor-in-chiefPRESS AND MEDIAMay 2011 - Today (15 years and 1 month)The magazine of cultural innovation"Spanky Few is both an English neologism meaning "avant-garde". Behind this singular term hides Déborah Larue, brand content specialist by day and writer by night. Since May 2011, she has been sharing her favorite cultural innovations."Over the years, Spanky Few has also had the chance to interview personalities who make these innovations appear and endure. Including IRM Design, Marc Levy, Vincent Glad, Matali Crasset, Sam Baron, Augustin Trapenard... and many others.So if you want to have an amazing time, get lost in Spanky Few and enjoy reading!http://www.spanky-few.com
- 5emegaucheDirector of the brand content divisionCONSULTING AND AUDITSMarch 2016 - September 2016 (6 months)Creation and development of the Brand Content division, management of a team of copywriters and social media managers, taking briefs and calls for tenders:- Ensure strategic thinking related to the design of digital projects, from the idea to the writing.- Participate in the response to the client brief on the content part- Conduct the design phase in order to build a relevant and effective brand content strategy- Manage the communication of brands as well as their digital identity on digital devices- Lead on the design and writing of digital media and the writing of content for websites, social media, campaigns- Ensure the consistency of content in relation to the editorial charter and the strategy in place- In collaboration with strategic planning, develop recommendations and action plans for campaigns for specific launches or special operations- Have both a business and branding vision of clients' digital issuesClients: Quick, Yves Rocher, Darjeeling, Fly, Guérin Joaillerie, Saint Maclou, Caisse d'Epargne Ile de France...
Reviews
Léonor
Group SJR
Reviewed on 6/28/2023
Quality work, executed on time, perfect communication. To do again!
Léonor
Group SJR
Reviewed on 3/2/2023
First experience very easy and pleasant. To do again!
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Education
- DESCOMEfficom2008Communication et Relations publiques
Certifications
- Web EditorCNA CEFAG (La fonderie de l'Image)2011