Freelancer profile translated to English.
Back to original languageAbout Déborah
Experienced marketing leader with over 14 years of experience in designing and executing growth strategies on a global scale. Expert in digital transformation, brand development and customer acquisition, I have led large-scale projects, managed significant budgets (> $600,000) and led international teams, adopting an approach focused on innovation, efficiency and value creation.
My background is marked by an ability to generate measurable results, whether it's increasing revenue, strengthening brand awareness or optimizing organizational processes. With expertise in omnichannel marketing and an ROI orientation, I offer tailored solutions to meet your challenges and seize your growth opportunities.
Key projects and achievements
• Global strategy at SYLQ: Development of an omnichannel marketing strategy, contributing to a 35% increase in revenue in one year.
• Product launch at Qori: Implementation of launch strategies for new products/services, generating a 30% increase in leads and a 20% increase in turnover.
• Fundraising at Qori: Participation in a pre-seed fundraising of $2 million, allowing the company to develop internationally and implement new technologies.
• Creation of teams and processes at EntreChefs PME: Implementation of processes and creation of high-performance marketing teams to ensure effective management of projects, performance and KPIs.
• Re branding at Oliver Wyman
English
Fluent
Spanish
Fluent
French
Native or bilingual
Can work on-site
Marseille (up to 50km), Paris (up to 10km)
Experience
- Entrechefs PMEDirector of Strategy & Digital TransformationCONSULTING AND AUDITSJuly 2020 - December 2022 (2 years and 5 months)Montréal, Canada• Creation of the marketing team and implementation of an effective work process and organization to manage all marketing projects, from strategy to execution.• Development and implementation of the lead generation strategy and CRM development, allowing a 25% increase in the conversion rate of prospects into customers.• Supervision of the sales and marketing team (6 people), with the implementation of robust KPIs to track sales and marketing performance.• Management of digital transformation projects, including updating the CRM tool and integrating digital tools into the sales process.
- SylqChief marketing officerRETAIL (SMALL BUSINESS)January 2022 - March 2025 (3 years and 2 months)SYLQ, Fintech payment methods – web3 and crypto|• Development and implementation of a global marketing strategy, contributing to a 35% increase in revenue in less than a year.• Successful launch of new products and services, generating a 30% increase in qualified leads and a 20% increase in turnover in the first six months.• Supervision of an international team of 20 marketing and digital specialists, including the creation of an optimized work organization to maximize efficiency and collaboration between teams.• Cost reduction of 15% through automated campaigns, better resource management and optimization of internal processes.• Management of the group's four entities, with coordination of marketing efforts on a global scale to ensure consistency and performance in all markets.• Active participation in a pre-seed fundraising of $2 million to support the expansion and product development of the startup.
- CIRCO DE BAKUZABranding and Design Project ManagerPRESS AND MEDIAJanuary 2017 - January 2018 (1 year)Paris, FranceClient management (Puig, Cointreau, Van cleef and arpels)Management of print, digital and video advertising campaignsKPI measurement
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Education
- Master 2 Digital MarketingNeoma Business School, Reims2013Marketing Production audiovisuelle Administration des affaires Finance d'entreprise
- Bachelor's Degree in Economics and ManagementParis X, Nanterre2009