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Déborah GuiraoDG

Déborah Guirao

Senior Content Strategist & SEO

€480/day
Valence, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Déborah

Senior Content Strategist & SEO Specialist - FR/ES/EN

With 15+ years of editorial experience, I help brands generate qualified traffic and leads through comprehensive content ecosystems: blogs, landing pages, emails, white papers, and social media. Based in Valencia, I work in French, Spanish, and English for clients in real estate, beauty, wedding, and B2B.

Content strategist & journalist, I started as a director and editorial manager for high-audience documentaries and TV magazines (France TV, M6...), before pivoting to digital content: SEO, inbound marketing, and multilingual brand storytelling.

My services:
- Definition of editorial positioning and content lines (FR/ES/EN)
- SEO/GEO content creation for qualified leads (blogs, guides, service pages, property listings)
- Copywriting for conversion-oriented campaigns (emails, newsletters, landing pages, social ads)
- Structuring multi-channel editorial calendars

Sectors: real estate, beauty/wellness, wedding/events, B2B
Tools: WordPress, Google Analytics, Semrush, Screaming Frog, Google & Office suites,

Mission: editorial strategy & content production (one-shots or retainers)

I am looking for long-term assignments with marketing/content teams, a few days per month.
  • French

    Native or bilingual

  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Valence (up to 50km)

Experience

  • Freelance
    Senior Content Strategist & SEO - FR/ES/EN - Real Estate & Lifestyle
    PRESS AND MEDIA
    January 2022 - Today (4 years and 6 months)
    Valence, France
    Content strategy, SEO, and copywriting for real estate, lifestyle, and B2B brands. Creation of blogs, service pages, landing pages, newsletters, and social content in FR/ES/EN. Writing of real estate buying/selling guides, neighborhood guides, property listings, and brand stories for the luxury/beauty/wedding sector. Work with CMS, Semrush, Screaming Frog, and Google Analytics.
  • Maison Badigo
    Content Strategist & Brand Storytelling
    March 2022 - Today (4 years and 4 months)
    FR:
    Content strategy and brand storytelling for a home decor & lifestyle brand. Creation of editorial universes, writing of inspiring product descriptions, digital communications management, and editorial line coordination across social media.

    ES:
    Estrategia de contenidos y storytelling de marca para una casa de estilo y decoración. Creación de universos editoriales, redacción de fichas de producto inspiradoras, gestión de comunicación digital y coordinación de línea editorial en redes sociales.

    EN:
    Content strategy and brand storytelling for a home decor & lifestyle brand. Creation of editorial universes, writing of inspiring product descriptions, digital communications management, and editorial line coordination across social media.
  • Terreta Spain
    Content Strategist & Editorial Manager - Real Estate & B2B
    REAL ESTATE
    August 2024 - Today (1 year and 11 months)
    Editorial direction and SEO content strategy for French and Spanish real estate platforms. Writing of practical guides, blog articles, service pages, and lead-oriented newsletters. Management of social presence (Instagram, Facebook, LinkedIn) and coordination with technical and marketing teams. Work in FR/ES/EN with a focus on the international market.

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