Freelancer profile translated to English.
Back to original languageAbout Deborah
Expert in direct and digital marketing, I design and implement multi-channel acquisition and loyalty strategies. Dynamic, curious, organized, adaptable, and with excellent interpersonal skills, I enjoy teamwork. I place great importance on customer experience and satisfaction. I can work within your company or remotely, depending on your needs.
In 2022, I developed my first e-learning site using the Learnworlds LMS and I loved it. If you want to migrate to this LMS, I am here to guide you and lead this transformation with your teams. If you want to start an e-learning project with Learnworlds, I will design your site and integrate your training modules into the tool. I will handle the design of the sales site - based on the elements you provide me (visuals/texts) as well as the integration of your training modules.
French
Native or bilingual
English
Fluent
Can work on-site
Angers (up to 50km)
Experience
- FreelanceDigital Marketing ConsultantCONSULTING AND AUDITSSeptember 2021 - Today (4 years and 9 months)CRM Project Manager - Omnes EducationBuild a CRM strategy and customer journeys to improve the sales efficiency of the group's schoolsSupport schools in the effective execution of marketing campaigns, assist them in campaign setup and monitor deliverabilityAnalyze the performance (ROI) of all campaignsIdentify, prioritize, and write the requirements for Eudonet CRM evolutionAcquisition Manager - Omnes EducationMarketing Strategy: Defined and developed marketing plans and the digital roadmap for ECE, ESCE, and Sup CareerDigital Marketing: Proposed and managed the various levers to activate (SEA, SMA, display, affiliation, CRO)Developed and optimized acquisition campaignsManaged a portfolio of agenciesManaged a traffic managerPaid Media Manager - Omnes Education
- EvolukidMarketing and Communication ManagerEDUCATION AND E-LEARNINGFebruary 2022 - July 2022 (5 months)92000 Nanterre, FranceIdentification and definition of personasCustomer journey scripting and automationDesign of social and paid media strategiesAnalysis and optimization of SEO performanceLMS Migration: from Learnybox to Learnworlds
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Education
- Digital Marketing and Digital Strategy Certification, MarketingNaïas Formation2020Certification Marketing Digital et Stratégie Digitale, Marketing