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Deborah C.DC

Deborah C.

Web analytics expert | data analysis | CRO

€700/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Deborah

Passionate about data, with over 8 years of experience in analytics and CRO consulting, I have strengthened my expertise through training in data science and artificial intelligence. This has allowed me to broaden my scope, particularly in modeling and prediction (Python, SQL, algorithms, etc.).

Today, I combine solid business experience with technical skills in machine learning and deep learning.

Guided by business sense and analysis, I enjoy identifying what creates value and translating it into useful data solutions.

I am looking for a Lead Data position where I can leverage this dual expertise and thrive in a dynamic environment.

Skills: Dashboard & reporting, data analysis, KPI definition, client management, data source integration, client tutorial creation, machine learning, deep learning.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • fifty five
    Expertise and innovation manager
    CONSULTING AND AUDITS
    March 2024 - September 2025 (1 year and 6 months)
    Paris, France
    • Data analytics referent, with expertise covering digital analytics, business intelligence, and CRO.
    • Supporting consultants and clients in developing their skills on data analytics tools and methodologies through training and documentation.
    • Management of strategic partnerships (Google, Piano, Kameleoon, Amplitude, Adobe, ContentSquare, AB Tasty), participating in offer launches, roadmap monitoring, and development of go-to-market and communication strategies.
    Consulting training Partnership management Growth strategy Data analysis
  • Converteo
    Senior Consultant Analytics x Conversion
    CONSULTING AND AUDITS
    October 2021 - February 2024 (2 years and 4 months)
    Paris, France
    ORANGE - AB Testing Expert (January 2023 - February 2024)
    • Supporting teams in implementing A/B Tests: scoping, technical setup of A/B tests, analysis of A/B Tests, and decision-making assistance.
    • Responsible for the A/B Testing Tools RFP and the implementation of the selected tool.
    • Evangelization & knowledge management on A/B tests and CRO methodology: conducting training sessions on A/B testing methodology, setting up a knowledge base (Confluence) & training on the new A/B testing tool.
    • Technical support for teams using Google Optimize and GetFeedback tools.
    SNCF Connect - Analytics Consultant (December 2022 - January 2023)
    • Analysis of application and website performance.
    • Definition of projected performance for different markets and offers.
    • Performance monitoring of user journeys through Qlik dashboard implementation.
    • Creation of documentation detailing dashboard production processes.
    • Analysis of new features and user journeys on SNCF Connect.
    • Definition of the web analytics roadmap.
    • Presentation of analyses in steering committees (COPIL) and management committees (CODIR).
    Oney - Tracking Piano & Commanders Act Audit (November 2022)
    • Detection of anomalies in data reporting.
    • Optimization of tracking to ensure value-added analysis.
    • Clear interpretation of indicators reported in the interfaces.
    Consulting Web analytics Piano Analytics Data analysis Microsoft Power BI
  • AT Internet
    Digital Analyst
    CONSULTING AND AUDITS
    March 2017 - October 2021 (4 years and 7 months)
    Paris, France
    • Co-creation of the performance measurement strategy for clients' digital environments.
    • Creation and automation of Dashboards and Reporting (AT Internet, Reeport, Power BI).
    • Multi-source data analysis.
    • Website analysis, client-oriented.
    • KPI definition.
    • Training on AT Internet tools.
    • Creation of tagging plans for solution implementation.
    • Technical testing for marker deployment verification.

    Clients:
    FDJ - 1.5 years:
    AT Internet Consulting dedicated to Française des jeux (Sports Betting):
    • Supporting clients in data exploitation (dashboard and report creation, KPI definition, and data comprehension assistance).
    • Data integration and modeling in BI tools (Power BI, Teradata Studio).

    France TV - 1 year:
    AT Internet Consulting dedicated to FranceInfo:
    • Performance audit / Pre and post-refurbishment audit.
    • Dashboard creation and automation (Power BI).
    • KPI definition.

    FDJ - Since Nov 2020:
    AT Internet Consulting dedicated to Française des jeux (Games of Chance):
    • Supporting clients in data exploitation (dashboard and report creation, KPI definition, and data comprehension assistance).
    • Data integration and modeling in BI tools (Power BI).
    • Ad hoc study realization.

    Main objective: enable data accessibility and deliver insights!
    Reporting Microsoft Power BI Data visualisation Consulting AT Internet

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Education

  • Professional Bachelor's degree in Tourism and Hospitality
    Université de Marne-la-Vallée
    2009
  • Master's degree in Marketing and E-commerce
    ESGCI
    2011

Certifications

  • AT internet Admin
    AT Internet
    AT Internet
  • Commanders Act
    Commanders Act
    2019
    Tag Commander

Skill set

Categories