About Deborah
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- fifty fiveExpertise and innovation managerCONSULTING AND AUDITSMarch 2024 - September 2025 (1 year and 6 months)Paris, France
- Data analytics referent, with expertise covering digital analytics, business intelligence, and CRO.
- Supporting consultants and clients in developing their skills on data analytics tools and methodologies through training and documentation.
- Management of strategic partnerships (Google, Piano, Kameleoon, Amplitude, Adobe, ContentSquare, AB Tasty), participating in offer launches, roadmap monitoring, and development of go-to-market and communication strategies.
- ConverteoSenior Consultant Analytics x ConversionCONSULTING AND AUDITSOctober 2021 - February 2024 (2 years and 4 months)Paris, FranceORANGE - AB Testing Expert (January 2023 - February 2024)
- Supporting teams in implementing A/B Tests: scoping, technical setup of A/B tests, analysis of A/B Tests, and decision-making assistance.
- Responsible for the A/B Testing Tools RFP and the implementation of the selected tool.
- Evangelization & knowledge management on A/B tests and CRO methodology: conducting training sessions on A/B testing methodology, setting up a knowledge base (Confluence) & training on the new A/B testing tool.
- Technical support for teams using Google Optimize and GetFeedback tools.
SNCF Connect - Analytics Consultant (December 2022 - January 2023)- Analysis of application and website performance.
- Definition of projected performance for different markets and offers.
- Performance monitoring of user journeys through Qlik dashboard implementation.
- Creation of documentation detailing dashboard production processes.
- Analysis of new features and user journeys on SNCF Connect.
- Definition of the web analytics roadmap.
- Presentation of analyses in steering committees (COPIL) and management committees (CODIR).
Oney - Tracking Piano & Commanders Act Audit (November 2022)- Detection of anomalies in data reporting.
- Optimization of tracking to ensure value-added analysis.
- Clear interpretation of indicators reported in the interfaces.
- AT InternetDigital AnalystCONSULTING AND AUDITSMarch 2017 - October 2021 (4 years and 7 months)Paris, France
- Co-creation of the performance measurement strategy for clients' digital environments.
- Creation and automation of Dashboards and Reporting (AT Internet, Reeport, Power BI).
- Multi-source data analysis.
- Website analysis, client-oriented.
- KPI definition.
- Training on AT Internet tools.
- Creation of tagging plans for solution implementation.
- Technical testing for marker deployment verification.
Clients:FDJ - 1.5 years:AT Internet Consulting dedicated to Française des jeux (Sports Betting):- Supporting clients in data exploitation (dashboard and report creation, KPI definition, and data comprehension assistance).
- Data integration and modeling in BI tools (Power BI, Teradata Studio).
France TV - 1 year:AT Internet Consulting dedicated to FranceInfo:- Performance audit / Pre and post-refurbishment audit.
- Dashboard creation and automation (Power BI).
- KPI definition.
FDJ - Since Nov 2020:AT Internet Consulting dedicated to Française des jeux (Games of Chance):- Supporting clients in data exploitation (dashboard and report creation, KPI definition, and data comprehension assistance).
- Data integration and modeling in BI tools (Power BI).
- Ad hoc study realization.
Main objective: enable data accessibility and deliver insights!
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Education
- Professional Bachelor's degree in Tourism and HospitalityUniversité de Marne-la-Vallée2009
- Master's degree in Marketing and E-commerceESGCI2011
Certifications
- AT internet AdminAT Internet
- Commanders ActCommanders Act2019