Freelancer profile translated to English.
Back to original languageAbout Deborah
👋 Freelance SEO with 15 years of experience in agencies and in-house. I support you with method, pragmatism and transparency to strengthen your organic visibility and achieve your goals.
🎯 In summary? I am a senior SEO consultant with advanced skills on several levels: editorial, technical, and data analysis.
🧬 In 2008, I discovered natural referencing through editorial content; first as an SEO copywriter, then I trained in project management, content marketing, technical SEO, and data analysis.
🧭 I had the chance to be mentored by passionate SEO experts, and to develop my SEO skills through numerous projects with clients ranging from VSEs to large corporations.
🪪 Certified CESEO and Opquast Web Quality Expert, I have also led redesigns and migrations of websites with high volumes of pages and traffic.
📡 With dual agency and "in-house" experience, I work on various types of B2B and B2C projects: corporate websites, e-commerce, or media.
🤝 Do you need one-time or regular SEO support? Let's talk!
French
Native or bilingual
Polish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- epokheFreelance SEO ConsultantCONSULTING AND AUDITSOctober 2024 - Today (1 year and 10 months)Maisons-Laffitte, FranceI launched my independent activity to help companies develop their visibility on search engines.
- KLHSEO ManagerDIGITAL AND ITJanuary 2023 - June 2024 (1 year and 6 months)- Team management of 3 people- Client account and project management: technical, editorial, and popularity consulting, study and deliverable production, operational monitoring for implementation- Support and training of employees in their skill development- Development of documentation, methods, and new deliverables- SEO bid responses- Monitoring of financial and production indicators for the SEO departmentExample clients: PAREXLANKO, Sika France, Satellite Paris, Hello bank! Pro, Maison Villevert, Maileva, Epitact, Paris Tourist and Convention Office
- Radio FranceDigital Marketing Product Manager SEO & Data AnalyticsPRESS AND MEDIAMay 2015 - December 2022 (7 years and 7 months)Paris, FranceI joined the Digital Department as Natural Referencing and Analytics Product Manager. The marketing teams grew, and I focused 100% on SEO.SEO Strategies- Semantic studies- Competitive audits & benchmarks- Positioning strategies- CRO: listening and loyalty objectives- Optimization of internal and external linking- Synergies with related fields (UX, SEA, CRM, Partnerships, etc.)Editorial SEO- Semantic analyses and content optimization- Content structures and taxonomies- News, Videos, Box News verticals, etc.- Optimization of visibility for podcasts and their episodesTechnical SEO- Search engine configurations (XML Sitemaps, Robots.txt, Canonical, etc.)- CMS configurations: Drupal, WordPress- SEO and social media metadata (Open Graph, Twitter)- Overlays, JS Framework- HTML integration- Crawl and log analysisWeb Redesigns- Ideation workshops, SEO needs assessment- Recommendations prior to design and development- Technical and functional specifications- Back-office functionalities for administrators and editors- Migration plansSearch Evolutions- Google AMP- Google Discover- Voice Search- Podcasts- Core Web Vitals- Neighboring rightsAgility- SEO OKRs- SEO and analytics backlog- Sprint planning, SEO team demosManagement & Organization- SEO budget management- Organization of the SEO team's work- Monitoring of external service providers- Monitoring of public procurementSupport & Evangelization- Internal training and workshops- Presentations to various profiles: directors, product managers, developers, UX designers, copywriters, journalists, etc.Tools: Ahrefs, SEO Quantum, MyPoseo, OnCrawl, Screaming Frog, Ozae, Google Search Console, Google Trends, Bing & Yandex Webmasters Tools, Trello, JIRA, Confluence, AT Internet, Google Data Studio, etc.
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Education
- Google LeaksPeyronnet2025Étude de l’impact des leaks de données sur la manière dont Google classe réellement les contenus. Analyse les différents algorithmes et systèmes évoqués (Mustang, QBST, SuperRoot, etc.) pour comprendre les implications SEO.
- Masterclass Engines & SEOPeyronnet2024Mise à jour : les nouveaux algorithmes des moteurs de recherche et la révolution IA.
Certifications
- CESEO Natural Referencing ExpertSEO Camp2018