About Déborah
French
Native or bilingual
English
Conversational
Hebrew
Basic
Experience
- Organisme de formationManagerCONSULTING AND AUDITSSeptember 2017 - Today (8 years and 9 months)Paris, FranceDigital Project Manager & Freelance AI TrainerConsulting and training in companies and business schools. SEO, GEO, and AI agents — I teach digital in the age of artificial intelligence. Qualiopi certified training, OPCO financable.
- ADL Performance (ex-Adlpartner)Acquisition Manager and Analytics ManagerENTERTAINMENT AND LEISURESeptember 2011 - August 2017 (5 years and 11 months)Paris, FranceDecember 2016 > August 2017- Manager of the website avocotes.com insurance - Constant SEO Audit and Optimizations: Improvement of technical structure, content creation - User tests for UX optimization, optimization of site structure (offers pages, forms, advice pages) - Implementation of a CRM campaign.- Management of Google AdWords campaigns for the company's websites- Google Analytics Manager: Implementation of Analytics tracking: tagging plan, nomenclature, optimizations - Monitoring of KPIs and reporting for all company websites. Training of employees in the use of the platform.Jan. 2014 > Jul. 2016Senior Internet Marketing Project ManagerManager of e-commerce sites plusdemags.com and ofup.com - Traffic and sales generation on the sites - compliance with imposed CPA - Constant SEO Optimization - Management of Google AdWords campaigns - Implementation of Analytics tracking: tagging plan, nomenclature, optimizations - KPI monitoring and reporting - Negotiation and management of external partnerships - Occasional tasks: site redesign - Specifications, Wireframes, Functional specifications monitoring, acceptance testing, liaison with developersSept. 2011 > Dec. 2013Project Manager for the e-commerce site hellodeal.frPhase 1: Design, creation, and launch of the site: concept, ergonomics, Specifications - needs and functional requirements, Wireframes, design/writing, site page creations, development monitoring, and acceptance testingPhase 2: Strategic thinking and launch of all means to recruit new members on the site - Launch of contests - base animation. - Implementation of levers to activate sales (complete SEO, Affiliation) - Results: recruitment of 100,000 Facebook fans - recruitment of a database of 400,000 addresses.
- Jean MickWebmarketing ManagerLUXURY GOODSSeptember 2017 - October 2017 (2 months)Paris, FranceProject manager for the design and development of the jewelry store's website. Direct contact with the developer.Global actions:- Design of functional Wireframes- Optimal site design with SEO best practices- Training of teams on the CMS- Recruitment of an apprentice for the position2-month mission.
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Education
- DESS Organization Systems Development (DSO)CNAM2005
- Master's Degree University Institute of Technology "Management Engineering and Business Management"Université Paris X - Nanterre2004Spécialisation : Marketing