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Deborah BaronDB

Deborah Baron

Art Director | Branding & Social Content

€550/day
1 project
Paris, FR
8-15 years

Average response time: 2 hours

Freelancer profile translated to English.
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About Deborah

I support founders, experts, and digital brands in creating visual identities and content systems designed for the digital space.

After 4 years in a social media agency and over 7 years as a freelancer, I work at the intersection of branding, art direction, and brand content.

My approach: to create identities that don't just live in a style guide, but are expressed coherently across social networks, campaigns, digital media, and brand content.

I primarily work on:
• Art direction
• Branding & visual identity
• Visual systems for social media
• Templates & brand content
• Motion design
• Monthly creative support

Tools:
Figma, Adobe CC, After Effects, Midjourney, Firefly, Gemini, Procreate.
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Freelance
    Art Director | Branding & Social Content
    February 2019 - Today (7 years and 4 months)
    Paris, France
    Freelance art director specializing in branding, art direction, and content systems for digital brands, startups, and experts.

    I assist my clients in creating and evolving their visual presence through:
    • Visual identity & branding
    • Digital art direction
    • Social media content systems
    • Motion design & visual campaigns
    • Monthly creative support

    An approach designed for digital brands that need a coherent, contemporary image adapted to digital usage.
    Visual identity Motion design Branding Style guide Style guide creation
  • Sharing
    Social Media Manager
    SOCIAL NETWORKS
    December 2018 - March 2020 (1 year and 3 months)
    Paris, France
    Management of the social media department and creative support for the agency's brands.

    Tasks:
    • Social media strategic recommendations
    • Responding to calls for tenders
    • Coordination of creative productions
    • Support for creative teams
    • Performance analysis & reporting

    Experience focused on content strategies and social media usage.
    Social networks Social Media Strategist Community management Visual identity Content creation
  • TYPY
    Community Manager
    SOCIAL NETWORKS
    December 2016 - December 2018 (2 years)
    Paris, France
    Content and social media campaign management for various brands.

    Tasks:
    • Editorial strategy
    • Content creation
    • Social ads campaigns
    • Moderation & community animation
    • Reporting & digital recommendations

    First significant experience in content logic, visibility, and digital communication.
    Community management Web copywriting Content creation Social networks Digital communication

Reviews

5.0

Out of 1 rating

L

Lucie

Apidata

Reviewed on 8/14/2025

We contacted Deborah for the creation of print visuals (large poster and advertisement page). Responsive, creative, and attentive, she quickly understood our needs and proposed relevant creations. I highly recommend her!

Recommendations

EY
Simon TersenST
Justine TorresJT
+4
Eva Yung and 6 other people have recommended Deborah

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Education

  • Master Art Director in Strategy & Brand Design, Graphic Design
    École Intuit Lab
    2023
    Master Directeur/Directrice Artistique en Stratégie & Design de Marque, Design graphique #design #designgraphique #identitedemarque #branding #motiondesign #uidesign #ui #motion #identitevisuelle #graphisme #print #designprint #designgraphique #directionartistiuque
  • 5th year of Management and Communication of public and political action, Communication
    ISCOM
    2017
    5ème année de Management et Communication de l'action publique et politique, Communication

Skill set

Categories