Description

I bring over 10 years of experience in Product, UX, and Market Research, with a strong focus on mixed-methods research across complex digital products. My background combines qualitative and quantitative research, behavioral data analysis, and strategic insight generation to support product strategy, improve adoption, and inform business decisions. I have led end-to-end research projects in B2B and B2C contexts, working closely with cross-functional teams in agile environments.

My skills include user interviews, usability testing, surveys, A/B testing, research strategy, ResearchOps, stakeholder management, workshop facilitation, and mentoring. I also have experience using SQL, BigQuery, dashboards, and tools such as Dovetail, Maze, Looker Studio, Tableau, Jira, and Miro to connect research insights with product and business performance.

In addition to execution, I bring strong strategic and operational experience. I have built UX research teams and frameworks from scratch, implemented research repositories, created processes to scale insight adoption, and trained stakeholders in research methods and evidence-based decision-making. My work has contributed to outcomes such as product adoption growth, retention improvement, and revenue impact.

Languages

Portuguese
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Berlin (up to 50km)

Debora Carvalho Consulting
UX researcher - Independent Consultant
DIGITAL AND IT
August 2014 - Today (11 years and 11 months)
Berlin, Germany
Mentored UXR professionals on how to use AI to speed up work and scale research without losing quality and
rigor Developed successful apps through vibe coding, AI agents and automated workflows Led end-to-end research projects for digital products (B2B and B2C). Delivered actionable insights supporting product strategy and feature prioritization. Facilitated research workshops and stakeholder alignment sessions. Mentored UX professionals in research methods and strategy, as well as ethical AI use. Built UX and UX research teams from scratch Established UX research frameworks and processes
User Research Workshop facilitation
Adjust
Senior UX researcher
DIGITAL AND IT
February 2022 - February 2025 (3 years)
Berlin, Germany
Led strategic research efforts resulting in two new products and 2% upsell growth in company ' s total revenue.. Introduced AI concepts to the UXR creating bonds between us and the developers team working with AI. Led the development of the company ' s first user research repository and created the strategy to increase adoption of research insights across several departments in the company. Conducted workshops for different stakeholders to share tools and methods and scale research within the product team Created dashboards and tracked metrics to measure and analyze product adoption and growth Collaborated with global teams to conduct qualitative and quantitative studies, producing insights that drove an adoption increase to growth products in almost 3x within one year.
Ubistart
Software development
March 2019 - September 2021 (2 years and 6 months)
Supported 3 products (2 B2B, 1 B2C) in a cross-functional agile environment; Led end-to-end studies Improved research consistency through templates and shared insight practices. Identified a major retention bottleneck; Recommended solution whose implementation raised retention by 37%.