Freelancer profile translated to English.
Back to original languageAbout Débora
Creative Direction • Branding • Brand Identities
I support fashion, culture, and artistic projects in creating coherent, desirable, and sustainable universes.
I work from brand strategy to creative deployment, ensuring a consistent vision from the initial concept to the final detail.
✨ Why contact me?
- Define the positioning of a new brand
- Rethink an identity that has become inconsistent
- Design a complete brand universe
- Translate a vision into a visual identity
- Develop a sustainable graphic system
- Oversee the creative direction of a launch
- Adapt an identity across all media
What I bring
- Clear creative direction
- A coherent brand at every touchpoint
- An identifiable universe rather than just a visual identity
- Systems designed to evolve over time
- A collaboration blending strategy and aesthetic rigor
My expertise
→ Creative Direction
Creative territory, brand vision, concepts, art direction, campaigns, photoshoots, content, and production supervision.
→ Brand Strategy
Positioning, brand architecture, brand platform, key messages, audience, and storytelling.
→ Visual Identity
Logo, graphic system, typography, color palette, iconography, guidelines, and brand assets.
→ Deployment
Packaging, campaigns, social media, print materials, websites, presentations, and motion design.
🧡 My experience
10+ years of experience in branding, creative direction, and brand identity.
I have supported companies, labels, emerging brands, and cultural projects, from strategy to deployment.
Among my collaborations:Lovebox (250,000+ users), Keith Haring Foundation / MoMA, Neveah, Urbane & Gallant (Paris Fashion Week), Horizon Louange, MyAnalog.Link, and Paris Maison de Prière.
Fashion · Culture · Music · Lifestyle
English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- bureau debarralCreative DirectorCONSULTING AND AUDITSApril 2024 - Today (2 years and 4 months)Paris, FranceCreative direction, brand strategy, and identity development for fashion, culture, and lifestyle brands.Recent projects:
- Neveah:Full creative direction, brand architecture, and visual identity.
- Urbane & Gallant: Art direction for invitations and **video content for Paris Fashion Week**.
- Horizon Louange: Rebranding, art direction, merchandise collection design
- MyAnalog.Link: Brand identity and campaigns.
- Paris House of Prayer: Branding, communication, and art direction.
- LoveboxSenior Brand Designer & Art DirectorINTERNET OF THINGS (IOT)July 2021 - April 2024 (2 years and 9 months)Paris, FranceSenior Brand Designer & Art Directorresponsible for the complete rebranding of Lovebox, a connected product brand present in Europe and the United States. Deployment of the new identity across the entire brand ecosystem.
- Visual identity and graphic system redesign
- Deployment on the connected product, mobile app, e-commerce, packaging, and social media
- Art direction for photo and video campaigns, digital experiences, and the Maison & Objet trade show
- Coordination of over 30 stakeholders (design, product, marketing...) around the rebranding
- Product used by over250,000 users
- Collaboration with theKeith Haring Foundationfor a special edition launched exclusively at theMoMA Design Store(online & boutiques), including the creation of campaign creative assets
- FavilyArt DirectorTECHSeptember 2022 - April 2024 (1 year and 7 months)Paris, FranceArt direction and visual identity for a social app targeting Gen Z.Definition of the brand's creative territory and graphic system, followed by support for the product teams in deploying the identity to ensure visual consistency across the entire user experience.
Reviews
Louisa
Louisa Amara
Reviewed on 4/28/2020
Débora is very responsive and efficient. I highly recommend her.
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Education
- Master II / Engineer in Development EconomicsMontpellier SupAgro2017