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Debby GrootemanDG

Debby Grooteman

SEO strategist & Copy writer | 15+ years of experience

€400/day
Barcelona, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Debby

Debby is an enthusiastic SEO specialist with over 15 years of experience, primarily within the SME sector. She has broad experience in various industries, from e-commerce to B2B, and supports organizations in structurally increasing their online visibility and organic growth in both search engines and AI Overviews.

She specializes in setting up and elaborating SEO strategies, on-page optimization, and SEO copywriting. Additionally, she focuses on GEO (Generative Engine Optimization) for AI Overviews, responding to the latest developments within search engines and AI-driven search results.

Debby combines strategic insight with a hands-on approach and works both independently and within teams. She translates SEO strategy into concrete actions and implements them herself if desired. She works structurally, thinks proactively, and translates complex SEO issues into concrete actions and measurable results. She uses tools such as ChatGPT, Ahrefs, Google Search Console, Screaming Frog, and SE Ranking.

Debby speaks Dutch (native), English, and Spanish fluently. She works remotely from Barcelona and travels to the Netherlands several times a year to visit clients.
  • Dutch

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • Que?! Communicatie
    Freelance Online Marketer
    March 2019 - Today (7 years and 3 months)
    Barcelona, Spain
    As a freelance online marketer, I help websites improve and strengthen their position in organic search results and AI Overviews. My specialties include: (technical) SEO website scans, keyword research, writing optimized texts for both organic search results and AI overviews, and advice for on-page improvements.
    SEO Strategy Web Copywriting Keyword Research SEO Linkbuilding
  • Ecommerce Managers
    Communication Advisor
    January 2012 - March 2019 (7 years and 2 months)
    Barcelona, Spain
    SEO specialist and social media advisor for various clients. Within the company, responsible for client contact (including reporting) and organizing tasks for the team. Additionally: writing high-quality SEO texts, advising on organic rankings, monitoring and updating social media channels. Experience with keyword tools and SEO analysis tools such as Majestic, Ahrefs, Google Analytics, Google Keyword Planner, and SearchMetrics.

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Education

  • Bachelor's degree
    Nederlands Instituut voor Marketing
    2006
    Bachelor's degree
  • Bachelor, Communication
    HU University of Applied Sciences Utrecht
    2003
    Bachelor, Communication

Skill set

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