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Debbie EwensDE

Debbie Ewens

Communications Director | Strategy · Crisis · B2B

€750/day
Toulouse, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Debbie

I am a strategic communications consultant, specializing in complex environments — industrial groups, multi-site mid-sized companies, hyper-growth or transforming scale-ups.

My intervention covers three areas:

Internal communication and employee engagement — structuring multilingual, multi-site systems, co-construction with HR and the Executive Committee, facilitating relay manager networks.

Crisis and reputation management — building crisis frameworks, activation in real situations, reputation protection in sensitive contexts.

Brand strategy and external communication — corporate positioning, executive thought leadership, B2B media relations.

I also organize and manage internal and institutional events.

Trilingual FR/EN/ES. Immediately available. Toulouse, France and remote.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
Toulouse (up to 50km), Paris (up to 50km), Marseille (up to 50km), Lyon (up to 50km)

Experience

  • Nutrition & Santé
    Corporate Communications Director
    AGRICULTURE
    January 2020 - January 2025 (5 years)
    Revel, France
    Nutrition & Santé — subsidiary of the Otsuka group (Japan, ~€14 billion group turnover), €400M+ turnover by 2025, European specialist in health nutrition, 1,500 employees, 10 industrial sites in 4 countries.
    • Support and advice to the Executive Committee: reputation strategy and positioning, media coaching for 20 directors
    • Design and management of the global communication strategy aligned with organizational transformation, CSR priorities, and governance. Mission-driven company in 2024, Executive Committee reporting with dedicated KPIs
    • Overhaul of internal communication across 10 industrial sites, 1500 employees, 4 languages: +30% engagement, +85% digital tool adoption, 90% participation and satisfaction
    • Acceleration of external reach: +600% organic LinkedIn growth (1.36% engagement), +12M PR reach, development of a multi-sector crisis management system (procedures, training, and activation)
    • Team management (4 people), agency and partner oversight, direct liaison with HR, Marketing/Strategy, operations, and field teams
    Internal and External Communication Crisis Communication Communication Strategy Digital Communication Event Management
  • sigfox
    Senior Communications Manager
    INTERNET OF THINGS (IOT)
    January 2018 - January 2020 (2 years)
    Toulouse, France
    Sigfox — Toulouse-based IoT scale-up, €60 million turnover, $160M Series E funding, deployed in 60 countries, pioneer in communication networks for connected objects.
    • Advice and support to the Executive Committee on communication strategy, executive speaking engagements, and reputation management in a high-stakes transformation context
    • Management of international communication during hyper-growth phase (+4,500% headcount) and maintaining brand consistency across 60 territories
    • Crisis management and protection of reputation capital during a restructuring with a -60% workforce reduction (internal)
    • Development of communication governance frameworks for leadership alignment in a fast-paced and international environment
    Communication Strategy Internal Communication Crisis Communication Event Management Consulting
  • &Cie
    Independent Communications Consultant & Trainer
    DIGITAL AND IT
    January 2010 - January 2018 (8 years)
    Toulouse, France
    • Strategic consulting missions for Airbus France, Thales, Sigfox, SE Asian Tourism Offices, high-growth startups: branding, PR, transformation communication (+30% impact on employee engagement)
    • Trainer in integrated and intercultural communication, event management, PR, and media training (universities and communication schools)
    Communication Strategy Consulting Internal and External Communication Media Training Event Management

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Education

  • BA Sociology
    Concordia University
    1999

Certifications

  • Harvard ManageMentor
    Harvard ManageMentor

Skill set

Categories