Freelancer profile translated to English.

Description

Experienced marketing freelancer with a clear focus on lead generation and social media recruiting. I support companies in acquiring qualified leads and specifically targeting the right talent through data-driven campaigns.

My strength lies in the conception, implementation, and optimization of performance campaigns across platforms such as LinkedIn, Meta, and Google. I combine strategic marketing know-how with in-depth knowledge of campaign and project management to achieve measurable results.

I work in a structured, KPI-oriented manner and always stay on top of current trends in digital marketing and recruiting. My goal: sustainable growth through efficient lead funnels and successful candidate acquisition.

I look forward to exciting projects and collaboration!

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Deutsche Bahn
Campaign Manager in Performance Marketing
TRAVEL AND TOURISM
January 2019 - July 2024 (5 years and 6 months)
Frankfurt am Main, Germany
Planning and management of performance-based online marketing campaigns (Search, Display, Meta, LinkedIn, etc.)
Campaign management of performance-based programmatic campaigns
Responsibility and control of an ad server – main point of contact for the media agency
Marketing consulting for internal departments
Project management: Development of a KPI-based campaign management dashboard with Adverity (Online Marketing Cockpit)
Campaign monitoring and derivation of recommendations for action
Performance Marketing Google Ads Meta Ads
Dean Bauert - Online-Marketing-Beratung
Performance Marketer with 10 years of professional experience for Germany's most well-known brands
January 2016 - Today (10 years and 5 months)
Mannheim, Germany
My Skills
Online Marketing / Performance Marketing
Search Engine Advertising
Search Engine Optimization
E-mail Marketing
Social Media Marketing / Paid Social
Web Design
Wordpress
Campaign Management
Lead Generation
Demand Generation
Project Management

5.5 years as a Campaign Manager in Performance Marketing at the most well-known brand in the DACH region. Previously 2 years in an agency for lead generation and B2B marketing
ajando GmbH
Online Marketing Manager
April 2017 - December 2018 (1 year and 8 months)
> Project manager for renowned clients such as KUKA AG or Canon Inc.
> Planning and implementation of performance-based online marketing campaigns (SEO, SEA, Social Media) for lead and new customer generation
> Performance monitoring, analysis, and optimization of digital advertising activities
> Media planning and budget responsibility in the six-figure range