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Dean B.DB

Dean B.

Expert in Lead Generation & Social Recruiting

€720/day
Mannheim, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Dean

Experienced marketing freelancer with a clear focus on lead generation and social media recruiting. I support companies in acquiring qualified leads and specifically targeting the right talent through data-driven campaigns.

My strength lies in the conception, implementation, and optimization of performance campaigns across platforms such as LinkedIn, Meta, and Google. I combine strategic marketing know-how with in-depth knowledge of campaign and project management to achieve measurable results.

I work in a structured, KPI-oriented manner and always stay on top of current trends in digital marketing and recruiting. My goal: sustainable growth through efficient lead funnels and successful candidate acquisition.

I look forward to exciting projects and collaboration!
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Deutsche Bahn
    Campaign Manager in Performance Marketing
    TRAVEL AND TOURISM
    January 2019 - July 2024 (5 years and 6 months)
    Frankfurt am Main, Germany
    • Planning and management of performance-based online marketing campaigns (Search, Display, Meta, LinkedIn, etc.)
    • Campaign management of performance-based programmatic campaigns
    • Responsibility and control of an ad server – main point of contact for the media agency
    • Marketing consulting for internal departments
    • Project management: Development of a KPI-based campaign management dashboard with Adverity (Online Marketing Cockpit)
    • Campaign monitoring and derivation of recommendations for action
    Performance Marketing Google Ads Meta Ads
  • Dean Bauert - Online-Marketing-Beratung
    Performance Marketer with 10 years of professional experience for Germany's most well-known brands
    January 2016 - Today (10 years and 5 months)
    Mannheim, Germany
    My Skills
    • Online Marketing / Performance Marketing
    • Search Engine Advertising
    • Search Engine Optimization
    • E-mail Marketing
    • Social Media Marketing / Paid Social
    • Web Design
    • Wordpress
    • Campaign Management
    • Lead Generation
    • Demand Generation
    • Project Management

    5.5 years as a Campaign Manager in Performance Marketing at the most well-known brand in the DACH region. Previously 2 years in an agency for lead generation and B2B marketing
  • ajando GmbH
    Online Marketing Manager
    April 2017 - December 2018 (1 year and 8 months)
    > Project manager for renowned clients such as KUKA AG or Canon Inc.
    > Planning and implementation of performance-based online marketing campaigns (SEO, SEA, Social Media) for lead and new customer generation
    > Performance monitoring, analysis, and optimization of digital advertising activities
    > Media planning and budget responsibility in the six-figure range

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