Deana Jardim

Member of the ADEC Innovations leadership team responsible for driving marketing and brand transformation, supporting our customers on their journey to deliver a positive impact. Partnering with sales to improve sales capabilities including multi-channel sales outreach programs while at the same time delivering against key KPIs. A key contributor to the overall ADEC brand strategy and marketing operations, directing and supporting change across 17 subsidiaries, spanning across the professional services, technology, learning and BPO sectors.

Principal consultant providing strategic marketing and early phase start-up support including brand architecture, brand positioning, and go-to-market strategies to customers of the acclaimed team at imageMill (B Corp & 1% for the Planet member) across the Sustainability, HealthTech and Financial Services sectors.

Exco member tasked with heading up global marketing, brand, advertising, events, research & analytics, sponsorship and production across multiple regions. Created a detailed global marketing organisation design and operating model, including defining the required skills to transform the marketing operations. Spearheaded the implementation of a leading MRM and CRM technology solution delivering business benefits. Developed customer segmentation, sales, and service treatment models to support customer retention and growth. A multi-award winner for digital content platform and design.