Freelancer profile translated to English.

Description

As an experienced marketing and product manager, I support companies in the strategic development, positioning, and marketing of their brands and products – from the idea to successful market launch.

With over 6 years of professional experience in FMCG, Health, and Lifestyle, I offer in-depth expertise in brand management, product development, and cross-functional project management.

I combine strategic thinking with operational execution strength and work in a structured, goal-oriented manner with a clear sense for market trends, target groups, and innovations.

Services at a glance:

• Development & implementation of marketing and brand strategies

• Product management throughout the entire lifecycle

• Project management: Time-to-market, Go-to-market, launch planning

• Communication concepts & content strategy

• Market & competitor analyses

• Management of external service providers and internal interfaces

Languages

German
Native or bilingual
English
Fluent
Bulgarian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

nutrimmun GmbH
MARKETING MANAGER
May 2022 - Today (4 years and 1 month)
Münster, Germany
• Continuous development and implementation of marketing strategies, specialist target group, and positioning concepts
• Participation in the planning and control of the annual marketing and company plan
• Execution and responsibility for product-related sales/revenue planning
• Independent design of all marketing mix measures
• Further development of online and digitalization measures
• Support of trade fairs and congresses as well as product-related events
• Careful observation and analysis of the market environment
• Systematic coordination of external service providers
• Independent contribution to the purchasing, inventory, and production planning of merchandise, product samples, and marketing materials
• Initiative responsibility for the optimization, maintenance, and further development of the existing product portfolio as well as new development of products and services
LR Global Holding GmbH
MARKETING MANAGER
March 2020 - April 2022 (2 years and 1 month)
Ahlen, NW, Germany
Strategic brand responsibility, conception & further development
• Development of recommendations for product innovations, new products, and new product groups, derived from regular market observations
• Derivation and determination of marketing objectives and company relevance
• Strategic brand & product positioning
• Marketing mix (product, price, distribution, and communication policy)
• Portfolio management (optimization and maintenance)
• Control of product characteristics (product design, formulation, and packaging)
Brand & Product Communication
• Development of brand communication for product concepts
• Content conception and control of the integrated communication strategy across all media and markets
Project Management
• Responsibility for the entire product lifecycle
• Creation of the timeline and ensuring its adherence
• Coordination of project meetings
• Consolidation of all information from involved interfaces
• Project controlling
CLAAS KGaA mbH
INTERN IN "MARKETING CONTENT MANAGEMENT"
August 2019 - February 2020 (6 months)
Harsewinkel, NW, Germany
• Central administration, distribution, and maintenance of marketing and sales-relevant product communication data