Description

I’m Dayana, a Creative Director with 15+ years of experience shaping some of the world’s most iconic beauty, fashion, and lifestyle brands.

I’ve built and led creative studios for global powerhouses like Coty (Bourjois Paris), managed 360° campaigns for L’Oréal and Dior, and driven storytelling strategies at Publicis Conseil for Garnier.

Today, I partner with brands as an independent creative director — helping them:

Define and refine their brand DNA & positioning

Create bold, cohesive storytelling across channels

Lead campaign ideation, design & art direction with impact

My approach blends strategic thinking, creative craft, and cultural insight. I know how to turn a brand’s essence into powerful, emotional narratives that resonate — and convert.

💡 Specialties:

Brand strategy & storytelling

Creative direction for global & emerging brands

360° campaign development (digital, social, print, retail)

Team leadership & cross-functional collaboration

📂 Portfolio:

If you’re looking for big ideas, sharp execution, and a creative partner who can connect strategy to emotion, let’s talk.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Tale Of You.
Global Creative Consultant
December 2021 - Today (4 years and 6 months)
Tale Of You, a creative consultancy specializing in brand storytelling, campaign development, and strategic positioning. By integrating strategic thinking and psychogenealogy, I help brands craft compelling, authentic narratives that drive engagement and success. As a Freelance Creative Consultant, I guide brands in:
• Defining and refining their storytelling to ensure cohesive brand narratives.
• Leading art direction, creative strategy, and campaign execution across various industries. Collaborating with brands and agencies such as Les Poupées Russes, L'Oréal, Mazarine Group, and Brainsonic to deliver high-impact creative solutions.
Bourjois Paris Coty
Global Creative Director
January 2018 - November 2021 (3 years and 10 months)
Paris, France
I built and led the Bourjois in-house creative studio, designing a fully integrated ecosystem where creativity, strategy, and cost efficiency worked in synergy. In this role I oversaw and directed 360° brand communication, from TV and digital campaigns to retail and in-store experiences. Revitalized brand identity, modernizing packaging, reintroducing iconic elements, and ensuring product range coherence. Led PR, event strategy, and influencer collaborations to enhance brand visibility and desirability. Transformed digital engagement, reshaping e-commerce storytelling, social media presence, and merchandising to align with consumer expectations. Ensured seamless execution across all channels, balancing creative excellence with business objectives. This role allowed me to bridge creative leadership with commercial strategy, delivering a brand transformation that strengthened Bourjois' market positioning.
Garnier Publicis Conseil
Executive Global Creative Director
November 2016 - December 2017 (1 year and 1 month)
Paris, France
As Garnier's Executive Global Creative Director at Publicis Conseil, I led a team of 20 creatives, driving innovation and elevating the brand's global communication strategy. Key achievements include: Spearheading the launch of the New Fructis platform, redefining Garnier's youthful and energetic positioning. Overseeing 360° initiatives across all Garnier sub-brands, including Whole Blends, Fructis, Olia, and SkinActive... Implementing Publicis' Power of One model, ensuring seamless integration between creative, strategy, and media for maximum impact. Leading creative storytelling and execution across digital, TV, print, and in-store activations. This experience strengthened my ability to drive creative excellence on a global scale, balancing storytelling with brand and business needs.