Davy Crusoe

Studio REACTIV is a communication, marketing, and event agency that supports companies, brands, and organizations in their growth, visibility, and brand image structuring.

Conceived as an outsourced strategic partner, Studio REACTIV intervenes in both one-off assignments and long-term support, with a results-oriented approach, combining strategic vision, creativity, and operational excellence.

Key Expertise

• Brand strategy & positioning

• 360° Communication & Marketing (digital, print, social media, events)

• Creation of visual identities and communication materials

• Design and redesign of websites (WordPress, e-commerce, UX/UI, SEO)

• Acquisition campaigns & lead generation (Google Ads, digital visibility)

• Structuring of commercial tools and CRM

• Management and coordination of marketing projects

Approach

Studio REACTIV favors a tailor-made approach, adapted to the specific challenges of each client, with a keen understanding of business objectives, markets, and target audiences. The agency relies on a network of specialized talents (design, development, content, social media) to offer coherent, high-performing, and sustainable solutions.

Positioning

Studio REACTIV distinguishes itself by its ability to connect strategy, image, and commercial performance, supporting SMEs, multi-activity groups, sports, institutional, and event structures, as well as brands in the launch or transformation phase.

Main missions:

• Definition and deployment of the external communication strategy for the group and its subsidiaries

• Design and implementation of communication tools (print and digital materials, visual identity, graphic guidelines, sales content)

• Promotion and enhancement of all group brands, ensuring consistency of image and messaging

• Management and development of web presence: websites, updates, SEO optimization, performance, and brand image

• Implementation and management of Google Ads campaigns (strategy, targeting, budget, performance monitoring)

• Administration and use of CRM tools for sales tracking, customer relations, and marketing campaigns

• Community management: social media management, content creation, community engagement, and notoriety development

• Supervision and coordination of a team consisting of a graphic designer and a community manager

• Work organization, content validation, schedule monitoring, and operational support

• Close collaboration with executives, internal teams, and external partners

• Communication with suppliers, service providers, and printers for material production

• Implementation of brand strategies, positioning, and commercial development adapted to each entity

A highly versatile role, combining strategic vision, project management, and operational actions, at the heart of the group's development and growth.

• Management and implementation of commercial and marketing directives for the Mercedes-Benz brand, in compliance with premium standards

• Ensuring excellence in customer experience, from reception to delivery, in line with brand requirements

• Development of turnover and market share in the high-end individual and professional segments

• Active prospecting and identification of new premium clients (individuals, executives, liberal professions, companies)

• Development and loyalty building of a high-value client portfolio

• Negotiation and contracting of premium deals, complex sales, and tailor-made solutions

• Client support with personalized offers (financing, leasing, services, premium options)

• Management of commercial objectives, performance indicator monitoring, and reporting to management

• Coordination with internal teams (sales, after-sales, finance, marketing) to ensure a fluid and high-quality customer relationship

• Implementation of targeted commercial actions and events for premium clientele

• Contribution to the dealership's image, positioning, and notoriety in its territory

A role combining commercial demands, high-end relational skills, and mastery of luxury codes, with a strong focus on results and customer satisfaction.