David Zuker

Creator and art director of all immersive branding and graphic design in iconic hotel spaces in Europe for almost a decade, defining the visual experience for 4,800,000 guests worldwide.

Some of the milestones achieved at Minor:

✓ Directed the spatial branding execution for the award-winning nhow Amsterdam Rai Hotel (650 rooms), collaborating with the prestigious architecture firm OMA (partner: Reinier De Graaf).

✓ Directed the spatial branding execution for the iconic Hotel nhow Frankfurt (305 rooms), in collaboration with the prestigious architecture firm Rafael De la Hoz.

✓ Developed the art and graphic design for the luxury spaces of the Anantara Di Convento Di Amalfi Grand Hotel, a 6-star hotel, merging historical heritage with contemporary brand aesthetics.

✓ Developed the art and graphic design for the new nhow Rome hotel (official opening September 25, 2025). Created the largest printed visual arts ever made for a hotel (over 40 meters in size), developing never-before-seen immersive environments.

✓ Responsible for visual storytelling / spatial and environmental graphic design for nhow Milan and nhow Brussels hotels.

✓ Creator of custom framed art for Avani and NH Collection hotels.

Key Responsibilities:

For a major event aimed at the pharmaceutical and healthcare sector organized by Glaxo Smith Kline, "The Art of Prevention," I was commissioned to design all the necessary printed and digital material for the event's branding: from the Key Visual, the event space stand design, corporate stationery, marketing pieces for promotion (emailings, landing page, banners, social media pieces), and merchandising.

I used generative AI tools - especially Midjourney - to create both the Key Visual and creative adaptations.

The marketing-related areas of the project were created with Adobe Suite - Photoshop/Illustrator/After Effects - but enhanced with advanced generative AI tools. The workflow was a combination of digital design, graphic design, and AI design.

On the occasion of the visit to Spain of the global Vice President of Pfizer, the management team of the Madrid headquarters prepared a series of actions and events.

As part of the actions prepared for this visit, I was commissioned to create a large mural of almost five meters that would showcase the differentiating characteristics, values, and strengths of the multinational's Spanish headquarters, a mural that, in essence, would express the "DNA" of Pfizer Spain.

My inspiration for the visual style of this mural comes from Picasso, one of the most representative artists in Spain's history, and a figure whose death marks its 50th anniversary this year, 2023, making it a year of tribute in various ways.