David Zubizarreta

Passionate about the web for 8 years, I specialized in traffic acquisition through various digital acquisition channels: Google Search & Display / Social Networks (Facebook, Instagram). I gained this experience both in agencies and client-side.

Currently in Lyon, I offer services in Consulting, Operational Management, Recommendations & Next steps, Training, Auditing, Tracking, Data Monitoring, Website & UX Consulting, Dashboarding for SEA, SMO, Display, YouTube, Remarketing, etc.

🎯 Main challenges: optimizing ROI, Lead generation, CPA, visibility & traffic generation in B2B or B2C.

💼 Sectors: Energy, e-commerce, decor & home, security monitoring, Pharma, Tourism, FMCG, etc.

Feel free to contact me to discuss your projects and needs so I can bring you my help and pedagogical approach to improve your visibility & performance on digital channels.

📚 My skills:

I. UX / Website Consulting: website speed / CTA positioning / Funnel Improvement

II. Paid Management & Strategy: [Google / Bing / Facebook & LinkedIn / Display / YouTube ....]

Structures / KPIs / Objectives / Audiences / Semantic & Editorial / Custom Conversions / Budget

III. Shopping Management: Feed creation (depending on CMS) / Feed improvement

Creation & Setup (Google Merchant Center) / Shopping Structure Creation

Shopping Campaign Management

IV. GTM Tracking: Setting up conversion and action tracking on the website

V. GA Data Monitoring: Basic Setup / Objective Creation / Audiences / Filters & Channel Groupings

V. Reporting: DataStudio / Excel

VI. Competitive Intelligence

VII. SEA Training

VIII. SEA Audit