Description

“You write so damn well. This is brilliant.”

Elliot Moss

Partner and Chief Brand Officer, Mishcon de Reya

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"The closest anyone anywhere in the world has ever come to distilling everything we do into a single piece of work”

Barry Clarke

Global Chair, Save the Children

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"The best £10,000 we ever spent”

Michael Comish

Founder, BlinkBox

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“The book David wrote for Mindshare, "Original Thinking Matters’, remains the best piece of messaging that we have ever done."

Marco Rimini

Global Chief Development Officer, Mindshare

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"I’ve founded two businesses and I put a large part of the success of both businesses down to David. He has a great ability of finding what the voice of a brand should be, and then producing communication that is clear, unique, engaging and if required amusing.”

Richard Hilton

Founder, Gymbox & Founder, Fairgame

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"We have been working with David since 2018, and his help in articulating our core purpose has been invaluable. Clearly and compellingly, his writing never fails to capture the wide-ranging contribution the IPA makes to our member agencies and the UK advertising industry as a whole.”

Paul Bainsfair

Director General, Institute of Practitioners in Advertising

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Grainger&Wolff
Owner, Creative Director
January 2002 - Today (24 years and 5 months)
Mishcon de Reya, Sports Industry Awards, Beyond Sport, Rex London, US Soccer, 2022 FIFA World Cup, Financial Times, Charles Tyrwhitt, Life Book, Oxera, Fujitsu, KooGa, Vodafone,
Waitrose, Laxey Flour, Capita, Freeview, The Office Group, BCI (Better Cotton Initiative), Mindshare, HSBC,
Venture Photography, Vodafone, Endemol, Jacob's Creek, Nespresso, Clorox, Kathmandu, ClearChannel
Copywriting Writing Strategic Thinking Conceptual Thinking Creative Judgement
Banks Hoggins O'Shea
Senior Copywriter and Associate Partner
January 1999 - January 2002 (3 years)
Senior Writer at top independent London agency, working on brands that re-wrote the rules for their respective sectors, most notably Waitrose and Brittany Ferries - pioneering examples about the importance of tone of voice and brand personality.
AMV/BBDO Group
Creative Director
January 1997 - January 1999 (2 years)
London, United Kingdom
Senior Writer & Creative Director (Advertising) in AMV's fusion of advertising and design into a single agency. Honing craft skill of writing specifically for design.
Writing Copywriting Creative Judgement Concept Creation Strategic Thinking