David Weeks

Accredited Mentor at Distinction level - Combining creative innovation with commercial focus. Proven expertise in bringing direction and performance improvement to all business sizes and industry sectors; from start ups to speed ups. Extensive commercial experience acquired with market leading brands in business development, marketing and advertising strategy and team development / training. Specialising in challenger brands and repositioning strategy. Using positive disruption to optimise team performance and brand cut-through in tough market conditions.

The Knowledge provides a clever, opt-in advertising solution with frequency and proven engagement Backed by the Daily Mail Group, The Knowledge is a brilliantly simple, smart curation of the best current affairs, culture, finance and 'curiosity satisfying content' packaged in an essential daily newsletter. The Knowledge has gained a rapidly growing audience of affluent, discerning readers who adore the product, giving it an exceptionally high net promotor score of 91. Over 70,000 readers have already subscribed within the last 6 months, delivering a market leading daily open-rate of 64%. I am working with the team to develop advertising and partnership opportunities.

This innovative new television and digital news channel provides a refreshingly different perspective to news, opinion and debate for the whole of the UK. Challenging the commoditised news formats with a bold multi-platform strategy: Linear, Digital, Social and now ...Radio sharing all sides of the subjects that people want discussed. We work with exceptional partners; Sky Media, DMGT & Bauer to provide clients and agencies with the opportunity to connect with the whole of Britain.