Freelancer profile translated to English.
Back to original languageAbout David
Do you want to accelerate the generation of new BtoB or BtoC prospects? Understanding the target, positioning, content strategies and lead generation are my 4 favorite subjects.
I can assist you on:
✔︎ Identification and understanding of your personas
✔︎ Definition and planning of the SEO optimized content strategy (blog, white papers, webinars, case studies, emailing and newsletter, etc.)
✔︎ Implementation of campaigns on paid channels (Google Ads, Bings Ads, Facebook Ads, MassMedia...)
✔︎ Lead generation and optimization of the customer journey
✔︎ Implementation of marketing automation and lead nurturing tools
✔︎ Identification and implementation of relevant KPIs for your activity
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- SunVolt FranceMarketing DirectorENERGY AND UTILITIESMarch 2023 - Today (3 years and 3 months)Montpellier, FranceIn addition to supervising the department, defining and deploying the inbound marketing strategy:- Definition and creation of personas- Definition of the content strategy- Creation of content (blog articles, white paper, landing page, mailing, etc.)- Daily management of the marketing automation tool SendInBlue and Zoho Campaign- AB TestingDefinition and deployment of the outbound marketing strategy:- Creation of Facebook Ads, Google Ads, Bing Ads campaigns- Creation of TV campaigns on BFM
- ComwattMarketing DirectorENERGY AND UTILITIESMarch 2018 - Today (8 years and 2 months)Montpellier, FranceIn addition to supervising the department, defining and implementing Inboundand outbound marketing strategies:- Content strategy- AB Testing- SEO strategy- Implementation of lead nurturing workflow- Marketing automation campaigns- Web Development- Google Ads, Emailing, Bing Ads campaigns- Print
- SYLOG InteractiveMarketing & Development DirectorDIGITAL AND ITJuly 2011 - October 2017 (6 years and 3 months)Montpellier, FranceCommunication agency & Publisher of innovative platforms dedicated to Direct SalesBtoB portal - BtoC marketplace - Advertising agencyMARKETING MANAGEMENT:- Development of the prospecting and traffic acquisition strategy (tagging plan, content planning, semantic cocoon, segmentation using the buyer persona method…)- Monitoring and implementation of web policies under a highly ROI-driven approach, in particular via Google Analytics for monitoring our main KPIs- Design of marketing materials: commercial brochures under InDesign, websites…- Development and implementation of a communication policy on social networks (EntreVDI became the 1st Facebook community in the sector)- Study of new product launch strategy- Competitive monitoring and trend analysisCOMMERCIAL & PARTNERSHIP MISSIONSDevelopment of a commercial portfolio, in particular Key Accounts (Bonduelle, Au Moulin Rose, PM International…)Development of a portfolio of institutional and marketing partners (Région Languedoc Roussillon, Fond d'amorçage CREALIA, BPI France…)DEVELOPMENT & WEBMARKETING DELEGATION MISSIONS- SEO audit mission and implementation of corrective actions- Management and monitoring of emailing SMO campaigns on Facebook, SEM and Display via Google AdWords in particular and via our proprietary advertising agency- Redesign of websites and design of HTML landing pages and under WordPress
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Education
- Digital marketingGoogle Certification2017Formation approuvée par l’IAB Europe
- Master 2 Grande EcoleEcole Supérieure de Commerce de MONTPELLIER2008Major de spécialité 2008