Freelancer profile translated to English.
Back to original languageAbout David
Expert in marketing and communication in the fashion and luxury sector and specialized in digital, I am able to offer brands that I support 360° strategies. From managing the creation of content to activating campaigns in the media, I master the entire chain, from production to distribution of content.
The various positions I have held in prestigious houses such as LOUIS VUITTON, GIVENCHY, SAINT-LAURENT and SONIA RYKIEL have allowed me to develop my appetite for brands and their marketing and communication strategies.
My ability to manage artistic projects with high added value has naturally led me to develop team management skills, especially creative teams.
Also, with excellent interpersonal skills, I have no trouble convincing my interlocutors of the strength of an idea or a strategic recommendation.
During the various missions that have been entrusted to me, I have also been able to successfully manage public relations, partnerships and events for the brands for which I have worked.
English
Fluent
Spanish
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- GivenchyCommunication project managerLUXURY GOODSMarch 2000 - September 2004 (4 years and 7 months)Paris, France- Coordination of production of advertising campaigns and press and client communication tools, development of the press media plan, management of external service providers.- Management of the redesign of the visual identity and graphic charter (DA Peter Saville).
- Louis VuittonAdvertising ManagerLUXURY GOODSOctober 2004 - September 2005 (1 year)Paris, France- Definition of the international media strategy, optimization of media planning and media buying, support for the change of agency.- Management of the production of advertising campaigns and adaptation of visuals for the store network.- Coordination of the giant suitcases project for the reopening of the Champs-Elysées store.- Animation of a network of communication project managers in the subsidiaries (Europe, Asia, Middle-East)
- Sonia RykielBrand Content DirectorFASHION AND COSMETICSOctober 2005 - July 2017 (11 years and 10 months)Paris, France-Definition of the visual communication strategy for the main product lines and sub-licenses.- Management of the redesign of the visual identity and graphic charter (DA Peter Miles).- Renewal of international off-line and on-line advertising campaigns and photo and video content for the contemporary line Sonia By.- Development of new communication tools (press and clients) in line with the new strategy.- Optimization of media planning and media-buying internationally.- Animation of an international communication network (US, China, Japan, Korea…).- Supervision of a team of 4 people.
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Education
- MBA Digital Marketing StrategyPôle universitaire Léonard de Vinci - Paris La défense2019
- Maîtrise Information et CommunicationUniversité Aix-Marseille 11996