Freelancer profile translated to English.

Description

I see myself as a bridge builder between strategic core messages and digital experiences, as well as between Western and German-speaking Switzerland.

By combining my studies in Political Science with my expertise in UX Design and Public Relations, I translate complex contexts into clear messages and intuitive platforms. Whether it's about maintaining media relations or optimizing web architecture, I apply the discipline and independence I gained from mountaineering and marathons.

I am accustomed to working for organizations of national importance, where I can leverage my language skills (French: native, German: fluent, Italian and English: good knowledge).

Industry field of expertise

Languages

French
Native or bilingual
German
Fluent
English
Fluent
Italian
Conversational

Workplace preferences

Can work on-site

Zürich (up to 50km)

Rega
Media Spokesperson
May 2022 - Today (4 years and 1 month)
Kloten, Switzerland
Web Support: Management of a multilingual platform (4 languages) with a focus on consistent user journey.

Analysis and Optimization: Regular data evaluation to identify friction points in web usage and subsequent optimization of page structure.

Interface Function: Link between complex content (rescue services) and target-group-oriented digital preparation.
Mehrsprachigkeit TYPO3 UX Research User Experience (UX)
Steiner AG
Communications Specialist
August 2019 - April 2022 (2 years and 8 months)
Zürich, Switzerland
Targeting: Development and implementation of content strategies for the specific Swiss Romandie market.

Campaign Design: Planning and design of advertisements and content tailored to regional user needs.

Intercultural UX: Adaptation of visual communication to linguistic and cultural specificities (localization).
Avenergy
Head of Communications
January 2017 - August 2019 (2 years and 7 months)
Zürich, Switzerland
Responsibility: Leading the digital rebranding and website relaunch with a focus on User Experience (UX).

UX Optimization: Redesign of the information architecture to improve user guidance and usability.

Data-Driven Design: Analysis of user behavior for data-supported optimization of content and new page templates.

Multilingual Content: Conception and implementation of a bilingual content strategy (DE/FR) for magazine and annual report.