David S.

Mission under the supervision of the Head of Marketing for the Global Markets activity of the Investment Banking division, within the Digital Client eXperience team at the COO Office (composed of digital project managers in Paris and tool administrators in Lisbon).

This team is responsible for a portfolio of Marketing Technology tools and organizes their deployment within the Business to promote financial products (e.g., structured products) and digital platforms to a wide range of clients (from institutional to individual).

In collaboration with Marketing, Sales, Structuring, and functional teams, particularly IT, but also with external partners.

- Definition of a common operating framework and review of tools concerning IT security and Data Privacy

- Analysis and definition of key points to strengthen (with the department head and tool administrators)

- Coordination of actions to be taken with external service providers (IT security and DPO)

- Implementation of a regular monitoring and control framework for the proper use of deployed tools

- Consideration of Group constraints (hosting, security, legal framework)

- Drafting of specifications and monitoring documentation

- Mapping of internal and external stakeholders

- Management of implementation phases with internal BNP Paribas teams and/or external service providers

- Organization of monitoring / definition of control indicators

- Implementation of a regular control framework (governance)

Scope of tools and operating setup:

- External websites (Wordpress)

- Marketing automation & emailing (Actito/Eloqua-Oracle)

- Survey tool (Vocaza)

The Ségur-Fontenoy General Services and Steering Division is responsible for the logistical support of the Prime Minister's services and the entities located at the Ségur-Fontenoy site.

It develops the real estate strategy for the Prime Minister's services, plans the work to be carried out at Ségur-Fontenoy and the historic sites, and monitors its execution.

Within the « Projects » unit and in constant contact with the various businesses within the DSAF, I carry out internal consulting activities (simplification, process review, digitalization, etc.). Particularly through:

- Formalization of deliverables (operational diagnostics, project plans, steering dashboards, processes, prospective reflections, etc.);

- Project steering assistance (preparation of project committees, task tracking, schedules, risks...);

- Monitoring and conducting benchmarks in terms of innovative approaches and methods.

With 5 million readers and its own clothing brand, Bonne Gueule is a profitable startup growing on a recognized content strategy. To maintain this growth by attracting more men and improving their reading and purchasing experience, my missions are:

Participate in content strategy;

Create content (sales pages, emails, etc.) adapting to copywriting;

Create marketing tools (opt-in forms, UX, banners);

Test and measure the impact of my actions (A/B, Google Analytics);

Improve existing content and tools.

This is done in interaction with all BG employees: Founder, Collection Manager, Customer Experience Officer, Artistic Director, ...