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David SellamDS

David Sellam

Commercial Development, Commercial Management

€500/day
Toulon, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About David

Director / Commercial & Marketing Communication Manager, Business Developer, B2B, B2B2C, industrial products / services, +20 years of experience, key accounts and SMEs, in France, Spain, USA, and South America
MBA Esade Business School (2002-2004) - Barcelona, Spain
Sales training in complex sales Miller Heiman©, Spin Selling©, Challenger Sales©
Certified consultant CDIA +, digital solutions sales
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
Toulon (up to 50km), Marseille (up to 50km), Nice (up to 50km)

Experience

  • mondirecteurcommercial.com
    Freelance Missions in Commercial Development / Management
    May 2009 - Today (17 years and 3 months)
    Independent Commercial & Marketing Director – France & International
    Since 2009 – mondirecteurcommercial.com / marketeon.fr
    Interventions in transition management for missions of 3 to 18 months:
    - Commercial & marketing diagnosis, action plans, and execution monitoring
    - National and international commercial development
    - Structuring teams, recruitment, coaching, and skills development
    - Implementation of CRM / ERP and digital transformation of sales functions
    Recent references: CMI Services (IT Services), Agentil Group (SAP), Beweis (RFID), Sappi Propreté, AllianceDigitale (Medical), Nerys (Engineering), Reptika (IT Networks), Dawsongroup, Wincar, GenesInk
    Key Results
    +40 companies supported since 2009 (SMEs / VSEs / IT Services / Industry)
    +20% average revenue growth on commercial structuring missions
    +€2M in sales signed in 24 months (iBASEt – Europe); pipeline > €5M
    +15% annual growth (Marchal Technologie)
    €1.3M in new contracts in 12 months (CHEP France / Spain)
    +40% revenue growth in 16 months (Nova Industrial Tools – Peru)
    Up to $80M in contracts generated
    Sales Director Sales Strategy Commercial Audit Sales Action Plan Business Development
  • iBASEt,
    Europe Sales Director
    January 2014 - January 2018 (4 years)
    Toulouse, France
    Launched the Europe division (France-based), structured the sales team (4 people), and established the go-to-market fundamentals in 5 key countries. Targeted and developed major European industrial accounts: Airbus Defence & Space, Ariane Group, UTC Belgium & Italy. Strengthened the ERP/PLM ecosystem; concluded new strategic partnerships (Gfi, Sogeti Hi-Tech, Cimpa-Sopra-Steria). Deployed a comprehensive marketing plan (tools, demos, webinars, trade shows, campaigns, telemarketing) and qualified over 100 prospects. Generated +€2M in software & services sales in 2 years and built a solid pipeline exceeding €5M.
    Sales Strategy Team Management Miller Heiman Business Development Sales
  • Marchal Technologie, Transport & Logistique,
    Sales and Marketing Director
    January 2007 - January 2009 (2 years)
    Redefined sales strategy and marketing mix; repositioned the offering across 12 key segments and managed a sales force of 12 representatives. Re-acquired and developed 11 major key accounts (APC, BNP, Computacenter, Diebold, Euro-Information Services, GE Healthcare, NCR, Parkeon, Philips France, Valdelec, Xerox). Created the European TENESO© network and generated +15% annual growth.
    Sales Director Sales Action Plan Sales Strategy Team Management Export Strategy

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Education

  • MBA
    ESADE Business School
    2004
    Vente, Marketing, Consulting
  • Exchange program
    California State University-Fullerton
    1996

Skill set (28)

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