Freelancer profile translated to English.
Back to original languageAbout David
I am an experienced Marketing Manager with a focus on social media management, performance ads, and creative brand communication. In my current role, I develop and manage cross-channel strategies – from Instagram to LinkedIn to TikTok – create high-performing campaigns (Meta & Google Ads), analyze target audiences, and continuously optimize based on measurable KPIs.
Thanks to my experience in PR, content creation, campaign development, and process automation, I cover all relevant areas of modern online marketing – both strategically and operationally.
Additionally, I have built my own projects, including:
darts_ger: Building an Instagram and YouTube channel with over 25,000 followers
Dartsense: Marketing, branding & launch support for an app that reached the Top 50 in the App Store Sports charts
I work analytically, creatively, and reliably – and am looking for exciting projects on Malt in the following areas:
Social Media Strategy & Management
Campaign Conception (incl. Meta Ads)
Content Creation & Community Building
Employer Branding & Personnel Marketing
Let's turn reach into results together.
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- DartSenseGo to Market ManagerJanuary 2024 - Today (2 years and 7 months)Dartsense: Marketing, design, and launch support for our own app, which was temporarily listed in the Top 50 of the App Store Sports charts.Development of a Go-to-Market strategy. Strategic planning of the app's entire market positioning, including marketing presence.
- Simpli GmbHMarketing ManagerApril 2023 - February 2026 (2 years and 10 months)Lead Generation & Performance: Strategic conception and operational management of multi-channel campaigns (Meta & Google Ads) for continuous new customer acquisition in the B2B sector.Growth Strategy: Close integration of marketing and sales funnels for scaling a SaaS product portfolio and supporting over 100 closing processes (7-figure revenue volume).Conversion Optimization: Systematic A/B testing of landing pages and user guidance to maximize lead quality and website efficiency.Content & Social Media: Production of target group-specific video and image content for LinkedIn, Instagram, and TikTok to strengthen brand authority in the field of AI in sales.Webinar Management: Holistic organization of digital specialist events, including technical setup, post-event automation, and lead nurturing.
- Darts_gerMARKETING MANAGERApril 2023 - Today (3 years and 4 months)Memmingen, GermanyDeveloped and implemented a holistic social media strategy, including editorial planning, content creation, and community management on platforms like Instagram, LinkedIn, and TikTok.Conceived, placed, and optimized Meta Ads and Google Ads to generate targeted leads, including A/B testing, audience analysis, and performance evaluation.Coordinated PR activities, built media contacts, drafted press releases, and positioned the company in relevant trade media.Designed creative concepts and brand presence, from campaign ideas to visual execution, in collaboration with designers and developers.Analyzed and optimized marketing processes, including the introduction of efficient workflows, automation tools, and reporting dashboards for better performance tracking.
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Education
- BACHELOR OF ARTS (B.A.) Media and Communications ManagementHochschule Fresenius.BACHELOR OF ARTS (B.A.)