Freelancer profile translated to English.
Back to original languageAbout David
Marketing and communication projects are only half as effective today if AI is not considered. That's exactly where I come in.
I am a Senior Marketing & Communications Manager with over 13 years of experience in managing complex marketing, content, and communication projects – with a clear focus on integrating Generative AI into marketing workflows.
What I do for my clients:
- Develop and operationally implement marketing, content, and communication strategies
- Integrate Generative AI and LLMs into existing workflows – using tools like OpenAI, Anthropic, and workflow platforms like n8n and Make.com
- Manage interdisciplinary teams, agencies, and service providers (classic and agile, PSM I & PSPO I)
- Manage landing pages throughout their entire lifecycle – from conception to relaunch
- Conceive and implement social media strategies and campaigns
- Maintain consistent brand communication and storytelling across all touchpoints
What sets me apart:
I combine 13+ years of marketing and communication practice with operational AI application experience. I am neither a pure consultant nor a pure automator – I conceptualize and implement. M.A. Marketing Management, B.A. Design, and IHK certification as an AI Manager.
Previous roles include: NetCologne (Senior Officer Marketing & Communication, IT/Telco sector, 8+ years), REWE Digital, Mediengruppe RTL Deutschland / VOX, Milani Design & Consulting.
Responsible for six-figure budgets. Remote from the Cologne/Bonn area, on-site assignments by arrangement.
Typical projects: Marketing consulting with an AI focus · Development of AI-supported content and operations workflows · Conception and management of campaigns · Marketing interim mandates
German
Native or bilingual
English
Fluent
Polish
Conversational
Remote only
Primarily works remotely
Experience
- DATOSCH | Marketing · Management von David SchindlerOwner & Senior ConsultantDIGITAL AND ITJanuary 2012 - Today (14 years and 5 months)Köln, Germany
- Consulting and operational implementation of marketing, content, and communication projects for companies, brands, and organizations
- Integration of Generative AI (GPT-4o, Claude) and workflow automation (n8n, Make.com) into marketing and operations processes
- Conception, development, and operation of landing pages and web properties throughout their entire lifecycle (conception, go-live, relaunch)
- End-to-end project management with responsibility for planning, steering, and delivery of complex projects
- Management of interdisciplinary teams, external service providers, agencies, and production partners
- Direct collaboration with decision-makers, specialist departments, and project managers
- Responsibility for six-figure budgets (project, campaign, media)
- NetCologne Gesellschaft für Telekommunikation mbHSenior Officer Marketing and CommunicationTELECOMMUNICATIONSNovember 2017 - Today (8 years and 7 months)Köln, Germany
- Responsibility for marketing, content, and communication projects with six-figure budgets at a regional telecommunications and IT service provider (IT/Telco sector)
- Operational responsibility for social media marketing, including content production and cross-channel rollout
- Conception and management of content and video formats from idea to rollout
- Technical management of internal and external creative teams (editorial, design, production, web/IT, agencies)
- Conception and operation of campaign landing pages throughout their entire lifecycle
- Ensuring consistent brand communication, quality, and adherence to deadlines
- Performance analysis and continuous optimization of content and social media activities
- REWE Digital GmbHSocial Media ManagerE-COMMERCEApril 2017 - October 2017 (6 months)Köln, Germany
- Operational management and further development of social media communication for several REWE brands (REWE To Go, REWE Markt, REWE Karriere, Maximal G)
- Planning and implementation of social media content productions, including in cooperation with 1. FC Köln (shooting, video, on-site formats)
- Management of external agencies and production partners
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Education
- Marketing Management (M.A.)EUFH European University of Applied Sciences2017Marketing Management (M.A.)
- Design (B.A.)Cologne International School of Design2012Design (B.A.)
Certifications
- Design Thinking Coach (DTC)tomorrow first2026