About David
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- ActitoMarketing Automation SpecialistOctober 2022 - Today (3 years and 8 months)Paris, FranceI design and optimize marketing automation strategies to improve customer acquisition, conversion, and retention. By leveraging data and CRM tools, I create high-performing automated journeys while ensuring a smooth and personalized customer experience.
- WellPackCampaign ManagerSeptember 2020 - December 2021 (1 year and 3 months)Malakoff, Ăle-de-France, Franceâ Client consulting on targeting (gender, age, location, and interests or declared criteria)â Client consulting and SMS text message proposalsâ Strategic thinking for implementing enriched SMS campaigns (Landing Page ergonomics, CTA, Store locator, DTS/VTS...)â Client recommendations for shoot dates and timesâ Quote preparationâ Launch of SMS acquisition campaigns: Drive-to-store, Drive-to-web â Analysis and client campaign reports (EstĂ©e Lauder, BMW, Vinci Immo, Carrefour, Parions Sport ...)
- SPEEDRESSCommunications Officer / Marketing ManagerAugust 2019 - September 2020 (1 year and 1 month)Deuil-la-Barre, Ăle-de-France, France
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Education
- Master 2 (M2)DSP Digital School of Paris2021
- Bachelor's degreeWIS - Schools2020
Certifications
- Google Digital WorkshopsGoogle
- SEO FundamentalsSEM Rush