Freelancer profile translated to English.

Description

Thanks to past experiences in CRM Marketing and CRM IS, I have the ability to adapt to all types of environments, all types of missions. I love my job and I do my best to do it in the best way.

Let's start a story, for you, your brand and your target. ✍️

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 30km), Nantes (up to 10km), Bordeaux (up to 10km), La Rochelle (up to 10km), Rennes (up to 10km)

Buffalo Grill
CRM Manager
RESTAURANTS AND FOOD SERVICE
June 2023 - Today (3 years)
Montrouge, France
DATA & Tools
• Restructuring of the CRM division: Process & Marketing stack.
• Cleaning and sanitation of the Single Customer Repository (SCV).
• Development of CRM mapping and implementation of new data flows.

Lifecycle & Loyalty
• Creation of a new loyalty program (Captain Wallet / CSI / SCV).
• Redesign of triggers (Birthday / Welcome / Anti-churn)

CRM Animation
• Monitoring of the animation plan (Brief, integration, programming, reporting)
• Redesign of CRM templates
• Optimization of formats / templates: A / B Testing
• Reporting
Content Creation CRM actito Loyalty Customer Loyalty Management Loyalty Strategy CRM Animation Reporting SCV Data Cleaning Customer Lifecycle Customer Lifecycle Triggers
Printemps
CRM IS Project Manager
E-COMMERCE
July 2022 - May 2023 (10 months)
Paris, France
Within the IT Department:
Projects -
• Integration of Citadium into the Adobe Campaign Standard tool (data, SSL certificate, sub-domains, tree structure, import and export workflow)
• Implementation of various projects (Logs Rich SMS, R5 link account creation, CaptainWallet)
• Evolution of the MCD (ACS) for the redesign of the PRINTEMPS loyalty program (+Recipe)
• Evolution of the MCD (ACS) for the creation of the new CITADIUM loyalty program (+Recipe)

Common Thread -
• TMA management via technical partners
• Technical support / Resolution of operational issues
Data Migration Migration IT Support Emailing Adobe Campaign Ticketing Requirement Specification Integration Workflow
Sushi Shop
CRM Project Manager
RESTAURANTS AND FOOD SERVICE
November 2020 - July 2022 (1 year and 8 months)
Paris, France
CRM Marketing Projects:
• Graphic redesign of emailing templates (Auto, Transac, One shot)
• Implementation of special operations related to CRM (Giftbox, Doubling of cashback,...)
• Creation of a web app to manage unsubscriptions
• Improvement of automatic cycles (Welcome, Antichurn, Inactive)
• Management of promotional campaigns (Creation and Variation on Dartagnan, Adobe Integration, Request and Programming) in France and internationally
• Development of the monthly communication plan

Technical CRM Projects:
• Lead of the Accengage to Batch migration (Push notification)
• Implementation of Order Tracking Push (FR, BE, ES, UK, IT, LU, CH, AE)
• Implementation of new APIs (Dartagnan, Batch Transactional API)
• Lead of the various technical evolutions/functionalities on the tools (Adobe, CM Telecom, Batch)
• TMA management
Analytical Skills Content Marketing Communication Strategy Emailing Loyalty Technical Project Management Migration Data Migration