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David RudzkiDR

David Rudzki

Expert CRM | DATA | LOYALTY 🌱

€555/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About David

Thanks to past experiences in CRM Marketing and CRM IS, I have the ability to adapt to all types of environments, all types of missions. I love my job and I do my best to do it in the best way.

Let's start a story, for you, your brand and your target. ✍️
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 30km), Nantes (up to 10km), Bordeaux (up to 10km), La Rochelle (up to 10km), Rennes (up to 10km)

Experience

  • Buffalo Grill
    CRM Manager
    RESTAURANTS AND FOOD SERVICE
    June 2023 - Today (3 years)
    Montrouge, France
    DATA & Tools
    • Restructuring of the CRM division: Process & Marketing stack.
    • Cleaning and sanitation of the Single Customer Repository (SCV).
    • Development of CRM mapping and implementation of new data flows.

    Lifecycle & Loyalty
    • Creation of a new loyalty program (Captain Wallet / CSI / SCV).
    • Redesign of triggers (Birthday / Welcome / Anti-churn)

    CRM Animation
    • Monitoring of the animation plan (Brief, integration, programming, reporting)
    • Redesign of CRM templates
    • Optimization of formats / templates: A / B Testing
    • Reporting
    Content Creation CRM actito Loyalty Customer Loyalty Management Loyalty Strategy CRM Animation Reporting SCV Data Cleaning Customer Lifecycle Customer Lifecycle Triggers
  • Printemps
    CRM IS Project Manager
    E-COMMERCE
    July 2022 - May 2023 (10 months)
    Paris, France
    Within the IT Department:
    Projects -
    • Integration of Citadium into the Adobe Campaign Standard tool (data, SSL certificate, sub-domains, tree structure, import and export workflow)
    • Implementation of various projects (Logs Rich SMS, R5 link account creation, CaptainWallet)
    • Evolution of the MCD (ACS) for the redesign of the PRINTEMPS loyalty program (+Recipe)
    • Evolution of the MCD (ACS) for the creation of the new CITADIUM loyalty program (+Recipe)

    Common Thread -
    • TMA management via technical partners
    • Technical support / Resolution of operational issues
    Data Migration Migration IT Support Emailing Adobe Campaign Ticketing Requirement Specification Integration Workflow
  • Sushi Shop
    CRM Project Manager
    RESTAURANTS AND FOOD SERVICE
    November 2020 - July 2022 (1 year and 8 months)
    Paris, France
    CRM Marketing Projects:
    • Graphic redesign of emailing templates (Auto, Transac, One shot)
    • Implementation of special operations related to CRM (Giftbox, Doubling of cashback,...)
    • Creation of a web app to manage unsubscriptions
    • Improvement of automatic cycles (Welcome, Antichurn, Inactive)
    • Management of promotional campaigns (Creation and Variation on Dartagnan, Adobe Integration, Request and Programming) in France and internationally
    • Development of the monthly communication plan

    Technical CRM Projects:
    • Lead of the Accengage to Batch migration (Push notification)
    • Implementation of Order Tracking Push (FR, BE, ES, UK, IT, LU, CH, AE)
    • Implementation of new APIs (Dartagnan, Batch Transactional API)
    • Lead of the various technical evolutions/functionalities on the tools (Adobe, CM Telecom, Batch)
    • TMA management
    Analytical Skills Content Marketing Communication Strategy Emailing Loyalty Technical Project Management Migration Data Migration

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Education

  • Project Manager
    École Supérieure de Publicité
    2017
  • Digital Project Manager
    Sup de Pub
    2020

Skill set

Categories