David Redon

⚡ Senior Art Director | Conception, 360° & Generative AI

Over 15 years of experience serving advertising agencies, advertisers, and individuals, I guide my clients from the raw idea to the final deliverable. My positioning? Combining the rigor of traditional art direction (print, film, digital) with the power and responsiveness of the latest artificial intelligence tools.

Whether it's orchestrating a global campaign, designing a brand identity, or producing complex visual assets, I transform your briefs into memorable, aesthetic, and impactful concepts.

🚀 My Pillars of Expertise

Art Direction & 360° Conception: Creation of visuals, storyboarding, and visual deployment for your advertising campaigns, brand films, and digital ecosystems.

Augmented Visual Creation (AI & Photomontage): Production of photoboards, key visuals, and advanced artistic concepts. In-depth mastery of photomontage and generative AI tools like Nano Banana for unique high-definition renderings.

Video Production & AI Motion: Creation, generation, and video editing using Veo3 and Kling AI technologies.

Graphic Design & Layout: Design, creation, and layout of all your communication materials (print, corporate, digital, web, social media) in strict accordance with your graphic charter.

💼 Why collaborate together?

Agencies & Advertisers: An immediately operational senior profile, accustomed to intense production flows, demanding briefs, and managing assets for major brands.

Individuals: Attentive listening to translate your needs into professional visual universes.

Agility & Innovation: The integration of AI into my workflow allows me to offer you extremely fast and diverse creative research and prototyping phases.

🛠️ Mastered Tools

Traditional: Adobe Suite (InDesign, Photoshop, Illustrator)

Generative AI: Nano Banana, Veo3, Kling AI

🛠️ Areas of Expertise

Film & Video Campaigns: Conception of TV & Web films, viral videos, creation of mood tapes and reference edits.

Print & Publishing: Large-format advertising, press, high-end brochures, invitations, and mailing campaigns.

Digital Ecosystem: Design of websites, applications, banners, brand content for social media, and graphic branding.

Production Direction: Supervision of shoots, direction of photography, and management of specialized studios (3D, animation, photography, post-production).

💼 References & Major Budgets

They trusted me to manage and enhance their brand image:

Automotive & Luxury: Porsche France (Principal Art Director)

Lifestyle & Retail: Kusmi Tea

Media & Culture: France Musique

Mass Consumption & Spirits: Pineau des Charentes, St Mamet, Bénédicta...

💻 Toolset & Workflow

Print & Digital: Design and execution of highly rigorous mock-ups in Photoshop and InDesign.

Video: Video mock-ups and fluid editing in Final Cut Pro.

Tenders: High reactivity on competitions and client presentations.

Creation of press ads and advertorials for Rolex and Tudor; advertising, brochures, and POS displays for Nokia.