Description

I help businesses drive growth through effective marketing strategy that gets results.

With over 20 years driving growth across businesses of every size from SMEs to FTSE 100 companies, scale-ups, and successful exits I bring the strategic perspective of a experienced CMO with the agility to execute what matters most.

Whether you need fractional CMO leadership, strategic direction for growth, or execution expertise to unlock revenue—I deliver both the commercial and marketing strategy and the marketing fundamentals that drive business performance.

Core Expertise

👉 Fractional CMO / Marketing Leadership

👉 Business, Commercial & Growth Strategy

👉 Marketing Strategy & GTM Planning

👉 Customer Acquisition & Demand Generation

👉 AI & SEO Visibility & Content Marketing

👉 Digital Transformation & Automation

👉 Email & Funnel Marketing (profitable, end-to-end)

👉 Paid Media (Google, Meta, LinkedIn)

👉 Website Audits, CRO & UX Optimisation

Highlighted Results:

✅ Headed Digital Strategy for Hargreaves Lansdown, adding 1 million clients and £100 billion in assets.

✅ Drove growth strategy for UK fintech, increasing revenues 150% in 9 months—leading to successful exit

✅ Developed and implemented marketing strategy for health business, achieving 60% CAGR and #1 market positioning

✅ Increased website conversion from 4% to 24% for consulting brand through conversion optimisation

✅ Created marketing strategy for ecommerce brand delivering 36% monthly sales growth

I've operated at every level—from FTSE 100 to SME & startup operations. This means I understand what drives growth at £500K ARR and what works at £500M+.

You get strategic thinking backed by execution experience. I don't just advise—I can help you implement, measure, and optimise until we achieve the outcomes you need.

Whether financial services, technology, professional services, or consumer brands—if you're serious about marketing that drives commercial results, then please get in touch.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Manchester (up to 50km)

Independent
Fractional CMO, Marketing Strategist & Growth Consultant
March 2019 - Today (7 years and 3 months)
Manchester, United Kingdom
Providing strategic marketing advice, leadership and execution for businesses at every growth stage—from SME startups to FTSE 100 companies.

Services include: Fractional CMO leadership, marketing strategy development, customer acquisition, growth marketing, digital transformation, SEO, paid media, and campaign execution.

Working with clients in financial services, fintech, SaaS, ecommerce, and professional services across the UK and internationally.
Digital Transformation Marketing Commercial strategy Corporate strategy Social media
OnTrack
Chief Marketing Officer & Co-Founder
HEALTH AND WELLNESS
July 2010 - December 2019 (9 years and 5 months)
London, United Kingdom
Built and scaled OnTrack from startup to the largest specialist health retreat brand in the UK and Australia through digital-first marketing strategy.

Led all marketing, brand development, customer acquisition, and growth initiatives. Developed and executed go-to-market strategy for global expansion across multiple markets.

Key achievements:
- Drove compound annual growth rate of 60%
- Achieved #1 market positioning in competitive wellness sector
- Led digital transformation and customer acquisition strategy
- Successfully positioned business for exit in 2019
- Expanded from single market to international operations (UK & Australia)

Responsibilities included: Marketing strategy, brand positioning, SEO, paid media, content marketing, email automation, conversion optimization, and team leadership.
Growth hacking Commercial strategy Digital Transformation Marketing Brand content
BullBearings Ltd.
Co-Founder & CMO
BANKING AND INSURANCE
July 2007 - October 2009 (2 years and 3 months)
London, UK
Fintech CMO driving growth strategy for a unique startup operating in stock trading and financial education sectors. Led marketing, customer acquisition, and brand positioning for a diverse client base including private investors, brokers, universities, and venture capitalists. Delivered significant revenue growth in 9 months, positioning the business for successful founder exit through strategic marketing and demand generation initiatives.
Commercial strategy Corporate strategy Marketing Email marketing Growth hacking